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~person:"Ruyter, Ko de"
~person:"Scott, David Meerman"
~subject:"Virales Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Customer-to-customer interactions: broadening the scope of word of mouth research
Libai, Barak
;
Bolton, Ruth
;
Bügel, Marnix S.
;
Ruyter, Ko de
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 267-282
Persistent link: https://www.econbiz.de/10008652134
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