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~person:"Sarkar, Abhigyan"
~subject:"Advertising effects"
~subject:"Brand image"
~subject:"Verbraucherverhalten"
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Advertising effects
Brand image
Verbraucherverhalten
Consumer behaviour
29
Konsumentenverhalten
29
Brand management
23
Markenführung
23
Brand
19
Markenartikel
19
Markenimage
17
Beziehungsmarketing
12
Emotion
12
Relationship marketing
12
India
5
Indien
5
Jugendliche
5
Youth
5
Customer satisfaction
3
Dienstleistungsqualität
3
Kundenzufriedenheit
3
Service quality
3
Brand community
2
Brand embarrassment
2
Brand hate
2
Brand jealousy
2
Brand love
2
Brand loyalty
2
Brand nostalgia
2
Brand relationship quality
2
Computerspiel
2
Einzelhandel
2
Fashion
2
Internet marketing
2
Marketing
2
Mode
2
Narcissistic brand love
2
Online-Marketing
2
Other customer perception
2
Perception
2
Retail trade
2
Target group
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English
17
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Sarkar, Abhigyan
Huber, Frank
40
Phau, Ian
35
Solomon, Michael R.
34
Gierl, Heribert
31
Diamantopoulos, Adamantios
30
Kroeber-Riel, Werner
27
Loureiro, Sandra Maria Correia
27
Pelsmacker, Patrick de
26
Septianto, Felix
26
Bauer, Hans H.
24
Foxall, Gordon R.
24
Swoboda, Bernhard
24
Wiedmann, Klaus-Peter
24
Usman, Osly
22
Weinberg, Peter
22
Dens, Nathalie
21
Diehl, Sandra
21
Han, Heesup
21
Japutra, Arnold
19
Meyer, Frederik
19
Bang, Nguyen
18
Bänsch, Axel
18
Gröppel-Klein, Andrea
18
MacInnis, Deborah J.
18
Melewar, T. C.
18
Burmann, Christoph
17
Foscht, Thomas
17
Guzman, Francisco
17
Pauwels, Koen
17
Torres, Ivonne M.
17
Trommsdorff, Volker
17
Zúñiga, Miguel Ángel
17
Schiffman, Leon G.
16
Ekinci, Yuksel
15
Esch, Franz-Rudolf
15
Kanuk, Leslie Lazar
15
Kardes, Frank R.
15
Kenning, Peter
15
Raab, Gerhard
15
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Asia Pacific journal of marketing and logistics
2
Qualitative market research : an international journal
2
The marketing review
2
Young consumers : insight and ideas for responsible marketers
2
European journal of marketing
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Marketing intelligence & planning
1
Society and business review
1
The journal of brand management : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
17
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1
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
2
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
3
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
4
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
5
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
6
You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
7
Validating fashion brand centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
8
Sing Hosanna for the brands : the process of substituting religion with brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Society and business review
12
(
2017
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10011690827
Saved in:
9
You are an embarrassment : a qualtative investigation of brand embarrassment among young adolescents
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10011748654
Saved in:
10
Impact of online advertising on adolescent's brand attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Saved in:
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