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~person:"Sarkar, Abhigyan"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Konsumentenverhalten
28
Brand management
23
Markenführung
23
Brand
19
Markenartikel
19
Brand image
17
Markenimage
17
Beziehungsmarketing
13
Relationship marketing
13
Emotion
12
Jugendliche
5
Youth
5
Dienstleistungsqualität
4
India
4
Indien
4
Service quality
4
Customer satisfaction
3
Einzelhandel
3
Kundenzufriedenheit
3
Retail trade
3
Advertising effects
2
Brand community
2
Brand embarrassment
2
Brand hate
2
Brand jealousy
2
Brand love
2
Brand loyalty
2
Brand nostalgia
2
Brand relationship quality
2
Computerspiel
2
Fashion
2
Internet marketing
2
Marketing
2
Mode
2
Narcissistic brand love
2
Online-Marketing
2
Other customer perception
2
Perception
2
Target group
2
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22
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1
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Article
28
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
28
Language
All
English
28
Author
All
Sarkar, Abhigyan
Han, Heesup
64
Mattila, Anna S.
57
Loureiro, Sandra Maria Correia
38
Hollebeek, Linda D.
36
Bang, Nguyen
33
Phau, Ian
33
Ko, Eunju
28
Kumar, V.
26
Septianto, Felix
25
Melewar, T. C.
24
Prentice, Catherine
24
Walsh, Gianfranco
24
Rahman, Zillur
23
Vrontis, Demetris
23
Hyun, Sunghyup Sean
22
Japutra, Arnold
22
Klaus, Philipp
22
Diamantopoulos, Adamantios
21
Gierl, Heribert
21
Khan, Imran
21
Park, Jungkun
21
Pelsmacker, Patrick de
21
Wong, IpKin Anthony
21
Ahn, Jiseon
20
Bagozzi, Richard P.
20
Balaji, M. S.
20
Guzman, Francisco
20
Jang, Soocheong
20
Miao, Li
20
Rather, Raouf Ahmad
20
Sreejesh, S.
20
Verhoef, Peter C.
20
Casidy, Riza
19
Gil Saura, Irene
19
Grewal, Dhruv
19
Johnson, Lester W.
19
Sarkar, Juhi Gahlot
19
Swoboda, Bernhard
19
Das, Gopal
18
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Published in...
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The marketing review
3
Asia Pacific journal of marketing and logistics
2
Marketing intelligence & planning
2
Qualitative market research : an international journal
2
Society and business review
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Young consumers : insight and ideas for responsible marketers
2
European journal of marketing
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Journal of travel and tourism marketing
1
Management research review
1
Psychology & marketing
1
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ECONIS (ZBW)
28
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1
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28
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1
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
2
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
3
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
4
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
5
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
6
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
7
Sweat it for sustainability : Impact of physical activity/exercise on sustainable consumption
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2184-2199
Persistent link: https://www.econbiz.de/10013465160
Saved in:
8
Brand religiosity : an epistemological analysis of the formation of social anti-structure through the development of distinct brand sub-culture
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Society and business review
12
(
2017
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10011690815
Saved in:
9
Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
10
Investigating young customers' retail purchase embarrassment
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
1
,
pp. 111-129
Persistent link: https://www.econbiz.de/10011657330
Saved in:
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