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~person:"Sato, Shintaro"
~subject:"Athletes"
~subject:"Celebrity endorsement"
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Athletes
Celebrity endorsement
Consumer behaviour
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athlete endorsement
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athlete endorser
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attitude
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attribution theory
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comparative judgment
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covariation model
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Sato, Shintaro
Frick, Bernd
25
Groothuis, Peter Andrew
20
Berri, David J.
16
Humphreys, Brad R.
16
Simmons, Robert
15
Feess, Eberhard
13
Ko, Yong Jae
13
Arcidiacono, Peter
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Kinsler, Josh
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Torgler, Benno
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Mühlheußer, Gerd
11
Ransom, Tyler
11
Brandes, Leif
10
Dietl, Helmut
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Sotiriadou, Popi
10
De Bosscher, Veerle
9
Depken, Craig A.
9
Franck, Egon
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Hill, James Richard
9
Kunkel, Thilo
9
Lee, Joon Sung
9
Schmidt, Sascha Leonard
9
Wicker, Pamela
9
Krautmann, Anthony Charles
8
Lang, Markus
8
Sommers, Paul M.
8
Breuer, Christoph
7
Nüesch, Stephan
7
Cohen, Alma
6
Cunningham, George B.
6
Dilger, Alexander
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Eggers, Austin F.
6
Fink, Janet S.
6
Johnson, Candon
6
Kiefer, Stephanie
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Landais, Camille
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Levy, Nadav
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Maguire, Joseph A.
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European Sport management quarterly : ESMQ
1
International journal of sports marketing & sponsorship
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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1
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
2
The effect of attribution on athlete scandals : consumer responses toward scandalized athletes and endorsements
Kim, Daehwan
;
Ko, Yong Jae
;
Lee, Joon Sung
;
Sato, Shintaro
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 269-281
Persistent link: https://www.econbiz.de/10012486856
Saved in:
3
Consumers' comparative evaluative judgment of athlete endorsers
Sato, Shintaro
;
Kaplanidou, Kyriaki
;
Connaughton, Daniel P.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
5
,
pp. 553-565
Persistent link: https://www.econbiz.de/10011616451
Saved in:
4
Athlete reputational crisis and consumer evaluation
Sato, Shintaro
;
Ko, Yong Jae
;
Park, Chanmin
;
Tao, Weiting
- In:
European Sport management quarterly : ESMQ
15
(
2015
)
4
,
pp. 434-453
Persistent link: https://www.econbiz.de/10011524596
Saved in:
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