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~person:"Sato, Shintaro"
~subject:"Celebrity endorsement"
~subject:"Konsumentenverhalten"
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Celebrity endorsement
Konsumentenverhalten
Athletes
4
Consumer behaviour
4
Sportler
4
Advertising effects
3
Werbewirkung
3
Celebrity-Werbung
2
Reputation
2
athlete scandal
2
Associative memory network model
1
Athlete endorsement
1
Athlete reputational crisis
1
Brand image
1
Cognition
1
Cognitive dissonance
1
Corporate reputation
1
Firmenimage
1
Kognition
1
Markenimage
1
Risikomanagement
1
Risk management
1
Sport
1
Sportmarketing
1
Sports
1
Sports marketing
1
advertising
1
athlete endorsement
1
athlete endorser
1
attitude
1
attribution theory
1
comparative judgment
1
consumer response
1
covariation model
1
endorsement
1
perceived reputation
1
risk management
1
sport consumer
1
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Sato, Shintaro
Ko, Yong Jae
11
Lee, Joon Sung
7
Kunkel, Thilo
6
Fink, Janet S.
5
Arai, Akiko
4
Chang, Yonghwan
4
Doyle, Jason P.
4
Astous, Alain d'
3
Carlson, Brad D.
3
Hill, Brad
3
Kim, Daehwan
3
Maennig, Wolfgang
3
Mueller, Steffen Q.
3
Raggiotto, Francesco
3
Su, Yiran
3
Torgler, Benno
3
Baker, Bradley J.
2
Biscaia, Rui
2
Brandes, Leif
2
Breuer, Christoph
2
Brison, Natasha
2
Brison, Natasha T.
2
Carrillat, François A.
2
Connaughton, Daniel P.
2
Derdenger, Timothy P.
2
Dietl, Helmut
2
Donavan, D. Todd
2
Doyle, Jason
2
Felbert, Aaron von
2
Hoegele, Daniel
2
Jain, Varsha
2
Jang, Wonseok
2
Kaplanidou, Kyriaki
2
Kim, Taehee
2
Koo, Jakeun
2
Kwak, Dae Hee
2
Larkin, Benjamin
2
Lear, Karen E.
2
Liu, Matthew Tingchi
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European Sport management quarterly : ESMQ
1
International journal of sports marketing & sponsorship
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
4
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1
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
2
The effect of attribution on athlete scandals : consumer responses toward scandalized athletes and endorsements
Kim, Daehwan
;
Ko, Yong Jae
;
Lee, Joon Sung
;
Sato, Shintaro
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 269-281
Persistent link: https://www.econbiz.de/10012486856
Saved in:
3
Consumers' comparative evaluative judgment of athlete endorsers
Sato, Shintaro
;
Kaplanidou, Kyriaki
;
Connaughton, Daniel P.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
5
,
pp. 553-565
Persistent link: https://www.econbiz.de/10011616451
Saved in:
4
Athlete reputational crisis and consumer evaluation
Sato, Shintaro
;
Ko, Yong Jae
;
Park, Chanmin
;
Tao, Weiting
- In:
European Sport management quarterly : ESMQ
15
(
2015
)
4
,
pp. 434-453
Persistent link: https://www.econbiz.de/10011524596
Saved in:
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