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~person:"Scassa, Teresa"
~person:"Snyder, Kevin"
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Scassa, Teresa
Snyder, Kevin
Nufer, Gerd
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport management review
1
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ECONIS (ZBW)
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The evolution of media reporting of ambush marketing
Burton, Nicholas
;
Snyder, Kevin
;
McKelvey, Steve
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011919165
Saved in:
2
Sport participant attitudes toward ambush marketing : an exploratory study of ING New York City Marathon runners
McKelvey, Steve
;
Sandler, Dennis
;
Snyder, Kevin
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10009531615
Saved in:
3
Framing ambush marketing as a legal issue : an Olympic perspective
Ellis, Dana
;
Scassa, Teresa
;
Séguin, Benoit
- In:
Sport management review
14
(
2011
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10009315485
Saved in:
4
Ambush marketing and the right of association : clamping down on references to that big event with all the athletes in a couple of years
Scassa, Teresa
- In:
Journal of sport management : the official journal of …
25
(
2011
)
4
,
pp. 354-370
Persistent link: https://www.econbiz.de/10009297064
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