Urwyler, Matthäus (contributor) - 2006
.......................................................................................42
3.5 Increasing the Validity and Reliability of the Case Study Method ...............42
4 Prior Knowledge and ….................................................................................46
4.1.1 The Importance of Prior Market Knowledge.............................................47
4.1.2 The Importance … of Prior Knowledge of How to Serve Markets................48
4.1.3 The Importance of Prior Knowledge of Customer …