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~person:"Scheer, August-Wilhelm"
~person:"Vrontis, Demetris"
~subject:"Relationship marketing"
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Search: subject:"Management"
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Relationship marketing
Prozessmanagement
94
Theorie
74
Theory
74
Innovationsmanagement
50
Innovation management
46
Innovation
42
Betriebliches Informationssystem
41
Business process management
39
Organisatorischer Wandel
38
Organizational change
38
Informationsmanagement
36
Workflow management system
34
Workflow-Management-System
34
Business intelligence system
33
Strategisches Management
30
Knowledge management
29
Marketing management
29
Marketingmanagement
29
Wissensmanagement
29
Beziehungsmarketing
28
Management
28
Welt
28
World
28
Controlling
27
Consumer behaviour
26
Konsumentenverhalten
26
Firm performance
25
Strategic management
25
Unternehmenserfolg
25
Brand management
23
Deutschland
23
Markenführung
23
ARIS
22
Germany
22
KMU
21
SME
21
Information management
20
Sustainability
19
Aufsatzsammlung
18
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17
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2
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Article
24
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4
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Article in journal
23
Aufsatz in Zeitschrift
23
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2
Collection of articles of several authors
1
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1
Hochschulschrift
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Language
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English
26
German
2
Author
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Scheer, August-Wilhelm
Vrontis, Demetris
Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
79
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
51
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Mattila, Anna S.
38
Gil Saura, Irene
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Thaichon, Park
32
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Prentice, Catherine
31
Neslin, Scott A.
30
Reichwald, Ralf
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Sheth, Jagdish N.
29
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Grönroos, Christian
28
Matzler, Kurt
28
Eggert, Andreas
27
Grewal, Dhruv
27
Walsh, Gianfranco
27
Kleinaltenkamp, Michael
26
Quach, Sara
26
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Institution
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Saarbrücker Arbeitstagung <20, 1999, Saarbrücken>
1
Published in...
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Journal of transnational management : the official journal of the International Management Development Association
3
International marketing review
2
Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
2
Ekonomski pregled
1
EuroMed journal of business
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of globalisation and small business : IJGSB
1
International journal of management practice : IJMP
1
International journal of managerial and financial accounting : IJMFA
1
Journal for international business and entrepreneurship development
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of global marketing
1
Journal of international management
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of strategy and management
1
Reihe Electronic Commerce
1
Service engineering : Entwicklung und Gestaltung innovativer Dienstleistungen ; mit 24 Tabellen
1
Technological forecasting & social change : an international journal
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
[KONGRESSFOLGE] Saarbrücker Arbeitstagung ... für Industrie, Dienstleistung und Verwaltung
1
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ECONIS (ZBW)
28
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1
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28
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
3
International relationship
management
during social distancing : the role of AI-integrated social CRM by MNEs during the Covid-19 pandemic
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Thrassou, Alkis
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1263-1294
Persistent link: https://www.econbiz.de/10014470119
Saved in:
4
Adoption of AI integrated partner relationship
management
(AI-PRM) in B2B sales channels : exploratory study
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 164-173
Persistent link: https://www.econbiz.de/10014282234
Saved in:
5
Big data analytics in strategic sales performance : mediating role of CRM capability and moderating role of leadership support
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
EuroMed journal of business
17
(
2022
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10013362466
Saved in:
6
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
7
Value based marketing : examining the role of leadership support in promoting neuromarketing
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
28
(
2023
)
1/2
,
pp. 141-164
Persistent link: https://www.econbiz.de/10014320170
Saved in:
8
Digital transformation and entrepreneurship process in SMEs of India : a moderating role of adoption of AI-CRM capability and strategic planning
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of strategy and management
15
(
2022
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10013332426
Saved in:
9
AI and digitalization in relationship
management
: impact of adopting AI-embedded CRM system
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
150
(
2022
),
pp. 437-450
Persistent link: https://www.econbiz.de/10013365740
Saved in:
10
Business hybrid offerings by manufacturing SMEs : impact of servitization on internationalization of manufacturing SMEs
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
40
(
2023
)
4
,
pp. 585-611
Persistent link: https://www.econbiz.de/10014469932
Saved in:
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