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~person:"Schmid, Stefan"
~person:"Tadajewski, Mark"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Marketing theory
42
Marketingtheorie
42
History of economic thought
12
Ökonomische Ideengeschichte
12
Bibliometrics
11
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11
Marketing
10
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9
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9
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Schmid, Stefan
Tadajewski, Mark
Kumar, V.
96
Han, Heesup
94
Melewar, T. C.
88
Vrontis, Demetris
85
Homburg, Christian
82
Gierl, Heribert
70
Herrmann, Andreas
70
Pitt, Leyland F.
69
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67
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66
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63
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62
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62
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58
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57
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55
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55
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53
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51
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50
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50
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50
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49
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48
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48
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48
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47
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47
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46
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46
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46
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46
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46
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45
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44
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Journal of historical research in marketing
18
Marketing theory
11
Journal of marketing management : MM
10
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
International business review : the official journal of the European International Business Academy
2
Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit ca. 160 Abbildungen und 400 Fragen und Aufgaben
2
Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit mehr als 260 Fragen und Aufgaben
2
Die Betriebswirtschaft : DBW
1
European journal of marketing : EJM
1
European management journal
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
59
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1
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10
of
59
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date (oldest first)
1
Marketing
, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
2
Writing telepathy back into
marketing
theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
3
Rethinking "
marketing
as applied economics"
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
4
,
pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
Saved in:
4
Historical research, academic politics and editorial activism
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
9/10
,
pp. 744-755
Persistent link: https://www.econbiz.de/10014338377
Saved in:
5
Attracting talent through diversity at the top : the impact of TMT diversity and firms' efforts to promote diversity on employer attractiveness
Dauth, Tobias
;
Schmid, Stefan
;
Baldermann, Sebastian
; …
- In:
European management journal
41
(
2023
)
1
,
pp. 9-20
Persistent link: https://www.econbiz.de/10014281782
Saved in:
6
On being critically oriented in precarious times : for resistant curiosity
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
1/2
,
pp. 8-19
Persistent link: https://www.econbiz.de/10014305492
Saved in:
7
International standardization and adaption of products : combining the fit approach and the profit logic
Kotulla, Thomas
;
Schmid, Stefan
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
4
,
pp. 180-198
Persistent link: https://www.econbiz.de/10011602898
Saved in:
8
The alternative “
Marketing
Revolution” : Infra-power, the compromising consumer and goodwill creation
Tadajewski, Mark
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 308-334
Persistent link: https://www.econbiz.de/10011598252
Saved in:
9
Relevance, responsibility, critical performativity, testimony and positive
marketing
: contributing to
marketing
theory, thought and practice
Tadajewski, Mark
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1513-1536
Persistent link: https://www.econbiz.de/10011608006
Saved in:
10
Charting relationship
marketing
practice : it really didn't emerge in the 1970s
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 486-508
Persistent link: https://www.econbiz.de/10011448285
Saved in:
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