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~person:"Schmitt, Bernd"
~subject:"Markenimage"
~subject:"Product management"
~subject:"Wahrnehmung"
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Markenimage
Product management
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Product design
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3
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Schmitt, Bernd
Herrmann, Andreas
6
Orth, Ulrich R.
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Albers, Sönke
4
Blonigen, Bruce A.
4
Eppinger, Steven D.
4
Knittel, Christopher R.
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Ulrich, Karl T.
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Berndt, Ernst R.
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Biebeler, Hendrik
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Boya, Ünal Ö.
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Brakus, J. Joško
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Chattopadhyay, Amitava
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Chen, Steven
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Hansen, Per H.
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Handbook on brand and experience management
1
Journal of business research : JBR
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
1
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ECONIS (ZBW)
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1
The design of experience
Schmitt, Bernd
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 197-204)
.
2016
Persistent link: https://www.econbiz.de/10011593198
Saved in:
2
Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
Saved in:
3
Experiential attributed and consumer judgments
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Handbook on brand and experience management
,
(pp. 174-187)
.
2008
Persistent link: https://www.econbiz.de/10003789004
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