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~person:"Schultz, Majken"
~subject:"Markenführung"
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Schultz, Majken
Balmer, John M. T.
15
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6
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5
Ind, Nicholas
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History matters : the role of history in corporate brand strategy
Iglesias, Oriol
;
Ind, Nicholas
;
Schultz, Majken
- In:
Business horizons
63
(
2020
)
1
,
pp. 51-60
Persistent link: https://www.econbiz.de/10012162016
Saved in:
2
Are the strategic stars aligned for your corporate brand?
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785028
Saved in:
3
Bringing the corporation into corporate branding
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785050
Saved in:
4
Organizational culture and identity at Bang & Olufsen
Ravasi, Davide
;
Schultz, Majken
- In:
Organizational identity in practice
,
(pp. 103-120)
.
2007
Persistent link: https://www.econbiz.de/10003534193
Saved in:
5
A cultural perspective on corporate branding : the case of LEGO Group
Schultz, Majken
;
Hatch, Mary Jo
- In:
Brand culture
,
(pp. 15-33)
.
2005
Persistent link: https://www.econbiz.de/10003239230
Saved in:
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