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~person:"Septianto, Felix"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Markenimage
Consumer behaviour
55
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55
Emotion
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Advertising effects
19
Werbewirkung
19
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16
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Septianto, Felix
Diamantopoulos, Adamantios
27
Phau, Ian
25
Loureiro, Sandra Maria Correia
24
Han, Heesup
20
Melewar, T. C.
19
Bang, Nguyen
18
Guzman, Francisco
17
Japutra, Arnold
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
14
Fetscherin, Marc
13
King, Ceridwyn
13
Kumar, Vikas
13
Sarkar, Juhi Gahlot
13
Sreejesh, S.
13
Gierl, Heribert
12
Veloutsou, Cleopatra
12
Wong, IpKin Anthony
12
Das, Gopal
11
Jang, Soocheong
11
Ko, Eunju
11
Paul, Justin
11
Pelsmacker, Patrick de
11
Valette-Florence, Pierre
11
Foroudi, Pantea
10
Grohmann, Bianca
10
Johnson, Lester W.
10
Liu, Chih-Hsing
10
Park, Jungkun
10
Romaniuk, Jenni
10
Zúñiga, Miguel Ángel
10
Augusto, Mário Gomes
9
Balabanis, George
9
Bang Nguyen Viet
9
Casidy, Riza
9
Dens, Nathalie
9
Dwivedi, Abhishek
9
Gil Saura, Irene
9
He, Jiaxun
9
Hollebeek, Linda D.
9
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Journal of retailing and consumer services
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
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ECONIS (ZBW)
7
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1
Perceived threat of COVID-19 influences product preferences : the moderating role of consumers' mindset
Septianto, Felix
;
Chiew, Tung Moi
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10012668406
Saved in:
2
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
3
Consumers' responses to moral controversies of religiously positioned brands : the effects of religiosity on brand loyalty
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1398-1433
Persistent link: https://www.econbiz.de/10013350967
Saved in:
4
Too cute to be bad? : cute brand logo reduces consumer punishment following brand transgressions
Septianto, Felix
;
Kwon, Junbum
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10013471066
Saved in:
5
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
Saved in:
6
Cute brand logo enhances favorable brand attitude : the moderating role of hope
Septianto, Felix
;
Paramita, Widya
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665986
Saved in:
7
The Devil might wear Prada, but Narcissus wears counterfeit Gucci! : how social adjustive functions influence counterfeit luxury purchases
Ngo, Liem Viet
;
Northey, Gavin
;
Tran, Quan
;
Septianto, Felix
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012132296
Saved in:
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