The Devil might wear Prada, but Narcissus wears counterfeit Gucci! : how social adjustive functions influence counterfeit luxury purchases
Liem Viet Ngo, Gavin Northey, Quan Tran, Felix Septianto
| Year of publication: |
2020
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|---|---|
| Authors: | Ngo, Liem Viet ; Northey, Gavin ; Tran, Quan ; Septianto, Felix |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 52.2020, p. 1-7
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| Subject: | Advertising | Counterfeit luxury brands | Social adjustive | Value expressive | Luxusgüter | Luxury goods | Produktpiraterie | Product counterfeiting | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.09.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012132296