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~person:"Septianto, Felix"
~type_genre:"Article in journal"
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Search: subject:"Behaviour"
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Consumer behaviour
55
Konsumentenverhalten
55
Emotion
26
Advertising
19
Advertising effects
19
Werbewirkung
19
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16
Brand management
11
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Septianto, Felix
Han, Heesup
161
Mattila, Anna S.
101
Güth, Werner
89
Lusk, Jayson L.
84
Phau, Ian
82
Gierl, Heribert
77
Nayga, Rodolfo M.
76
Dwivedi, Yogesh Kumar
70
Khare, Arpita
70
Jang, Soocheong
69
Grewal, Dhruv
67
Kirchler, Erich
66
Loureiro, Sandra Maria Correia
66
Sela, Aner
65
Torgler, Benno
64
Herrmann, Andreas
58
Walsh, Gianfranco
58
Bagozzi, Richard P.
57
Paul, Justin
57
Wong, IpKin Anthony
57
Chen, Jing
55
Law, Chun Hung Roberts
55
Ko, Eunju
54
Belk, Russell W.
53
Kim, Seongseop
51
Laroche, Michel
49
Wang, Ying
49
Bang, Nguyen
48
Kim, Jungkeun
48
Pelsmacker, Patrick de
48
Kim, Woo Gon
47
Levin, Dan
46
Alm, James
45
Hyun, Sunghyup Sean
44
Sharma, Piyush
44
Thurasamy Ramayah
44
Diamantopoulos, Adamantios
43
Hollebeek, Linda D.
43
Yang, Yang
43
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Journal of retailing and consumer services
18
Journal of business research : JBR
9
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
Psychology & marketing
3
Australasian marketing journal
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JBE
2
Marketing letters : a journal of research in marketing
2
Australian journal of management
1
International journal of advertising : the review of marketing communications
1
International journal of market research
1
International marketing review
1
Journal of advertising
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
58
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1
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
2
The impact of socioeconomic status on preferences for sustainable luxury brands
Kim, Jungkeun
;
Park, Jooyoung
;
Septianto, Felix
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1563-1578
Persistent link: https://www.econbiz.de/10013280167
Saved in:
3
Perceived threat of COVID-19 influences product preferences : the moderating role of consumers' mindset
Septianto, Felix
;
Chiew, Tung Moi
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10012668406
Saved in:
4
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
5
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
6
How gratitude shapes acceptance of questionable consumer behavior : the mediating role of self-righteousness
Septianto, Felix
;
Garg, Nitika
;
Agrawal, Nidhi
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1298-1326
Persistent link: https://www.econbiz.de/10014252283
Saved in:
7
Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
Saved in:
8
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
9
Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
Saved in:
10
Color effects on AI influencers' product recommendations
Chan, Ka Wing
;
Septianto, Felix
;
Kwon, Junbum
;
Kamal, …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2290-2315
Persistent link: https://www.econbiz.de/10014448346
Saved in:
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