//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Shankar, Avi"
~person:"Wenzel, Eike"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Segmentierung von Konsumenten"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Target group
12
Zielgruppe
12
Consumer behaviour
8
Konsumentenverhalten
8
Marketing management
4
Marketingmanagement
4
Verbraucherverhalten
4
Lebensstil
3
Lifestyle
3
Marketing
3
Consumer tribes
2
Critical Management Studies
2
Critical management studies
2
Elderly people
2
Knowledge
2
Market research
2
Marketing theory
2
Marketingtheorie
2
Marktforschung
2
Michael Burawoy
2
Prognose
2
Theorie
2
Theory
2
Trend
2
Wissen
2
Ältere Menschen
2
Age group
1
Altersgruppe
1
Austria
1
Brand community
1
COVID
1
Community
1
Consumer goods marketing
1
Coronavirus
1
Deutschland
1
Einkaufen
1
Einzelhandel
1
Entwicklung
1
Erwachsener <50-75 Jahre>
1
Ethnic group
1
more ...
less ...
Online availability
All
Free
2
Type of publication
All
Article
6
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz im Buch
3
Aufsatz in Zeitschrift
3
Book section
3
Amtsdruckschrift
1
Aufsatzsammlung
1
Government document
1
Graue Literatur
1
Guidebook
1
Non-commercial literature
1
Ratgeber
1
more ...
less ...
Language
All
English
7
German
5
Author
All
Shankar, Avi
Wenzel, Eike
Wiedmann, Klaus-Peter
12
Hanna, Rema
10
Herstatt, Cornelius
10
Olken, Benjamin A.
10
Hudders, Liselot
9
Bakir, Aysen
8
Pelsmacker, Patrick de
8
Singh, Ramendra
8
Thuysbaert, Bram
8
Buijzen, Moniek
7
Kohlbacher, Florian
7
Pompe, Hans-Georg
7
Tröndle, Martin
7
Banerjee, Abhijit V.
6
Bauer, Hans H.
6
Bruhn, Manfred
6
Karlan, Dean
6
Kremmel, Dietmar
6
Rozendaal, Esther
6
Walter, Benjamin von
6
Cauberghe, Veroline
5
Chikweche, Tendai
5
Cova, Bernard
5
De Jans, Steffi
5
Drees, Norbert
5
Dupas, Pascaline
5
Ebbes, Peter
5
Galeotti, Andrea
5
Gupta, Shruti
5
Halfmann, Marion
5
Helmke, Stefan
5
Hennigs, Nadine
5
Muthers, Helmut
5
Puntoni, Stefano
5
Reijmersdal, Eva A. van
5
Robinson, Jonathan
5
Schertler, Walter
5
Stroud, Dick
5
Uebel, Matthias
5
more ...
less ...
Institution
All
Wirtschaftskammer Österreich
1
Zukunftsinstitut
1
Published in...
All
Consumer culture theory
1
European journal of marketing : EJM
1
Expanding disciplinary space : on the potential of critical marketing
1
Journal of marketing management : MM
1
Marketing management : a cultural perspective
1
Marketing theory
1
Schriftenreihe des Wirtschaftsförderungsinstitutes
1
Werben & Verkaufen
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Introduction to the special section: tribal marketing after Covid
Coffin, Jack
;
Cova, Bernard
;
Shankar, Avi
- In:
Marketing theory
23
(
2023
)
2
,
pp. 267-273
Persistent link: https://www.econbiz.de/10014293964
Saved in:
2
Consumption tribes and collective performance
Cova, Bernard
;
Shankar, Avi
- In:
Consumer culture theory
,
(pp. 87-106)
.
2018
Persistent link: https://www.econbiz.de/10012030003
Saved in:
3
Best Ager - der silberne Markt : Trends und Handlungsempfehlungen für ihr Unternehmen
Wenzel, Eike
;
Rauch, Christian
-
2008
-
2. Aufl.
Persistent link: https://www.econbiz.de/10003781427
Saved in:
4
Reframing crtitical marketing
Shankar, Avi
- In:
Expanding disciplinary space : on the potential of …
,
(pp. 45-60)
.
2013
Persistent link: https://www.econbiz.de/10010199669
Saved in:
5
Learning to be tribal : facilitating the formation of consumer tribes
Goulding, Christina
;
Shankar, Avi
;
Canniford, Robin
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 813-832
Persistent link: https://www.econbiz.de/10009763983
Saved in:
6
Tribal marketing
Cova, Bernard
;
Shankar, Avi
- In:
Marketing management : a cultural perspective
,
(pp. 178-193)
.
2012
Persistent link: https://www.econbiz.de/10009507162
Saved in:
7
Marketing 2020 : die elf neuen Zielgruppen - wie sie leben, was sie kaufen
Dziemba, Oliver
;
Wenzel, Eike
-
2011
-
Limitierte Sonderausg.
Persistent link: https://www.econbiz.de/10009410813
Saved in:
8
Reframing critical marketing
Shankar, Avi
- In:
Journal of marketing management : MM
25
(
2009
)
7/8
,
pp. 681-696
Persistent link: https://www.econbiz.de/10003886224
Saved in:
9
Future-Shopping : die neue Lust an der Verführung - die wichtigsten Trends
Wenzel, Eike
;
Haderlein, Andreas
;
Mijnals, Patrick
-
2009
Persistent link: https://www.econbiz.de/10003719550
Saved in:
10
Marketing 2020 : die elf neuen Zielgruppen - wie sie leben, was sie kaufen
Dziemba, Oliver
;
Wenzel, Eike
-
2009
Persistent link: https://www.econbiz.de/10014010998
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->