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~person:"Sharma, Deepika"
~person:"Waite, Kathryn"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
4
Bibliometrics
3
Bibliometrie
3
Literature review
2
TCCM
2
Bandwagon
1
Brand image
1
Brand management
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Digitalisierung
1
Digitization
1
Einzelhandel
1
Electronic Banking
1
Electronic banking
1
Facebook
1
Future research agenda
1
Innovation adoption
1
Innovation diffusion
1
Innovationsakzeptanz
1
Innovationsdiffusion
1
Interdependent preferences
1
Internet marketing
1
Lieferkette
1
Markenführung
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Markenimage
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Nachfrageinterdependenz
1
Online branding
1
Online-Marketing
1
Retail trade
1
Seven-step methodology
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Social Web
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Social impact theory
1
Social influence
1
Social media
1
Social relations
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Sharma, Deepika
Waite, Kathryn
Dhir, Amandeep
4
Paul, Justin
4
Rahman, Zillur
4
Basu, Rituparna
3
Perez-Vega, Rodrigo
3
Thaichon, Park
3
Wang, Xueqin
3
Yuen, Kum Fai
3
Andreini, Daniela
2
Behl, Abhishek
2
Bindra, Sunali
2
Casidy, Riza
2
Dhir, Sanjay
2
Hollebeek, Linda D.
2
Jain, Varsha
2
Jayawardhena, Chanaka
2
Kaur, Puneet
2
Kumar, Prashant
2
Lim, Weng Marc
2
Martin, Sebastian
2
Nosi, Costanza
2
Pedeliento, Giuseppe
2
Shabbirhusain RV
2
Singh, Kandarp
2
Solerio, Chiara
2
Vrontis, Demetris
2
Zarantonello, Lia
2
Abbey, James D.
1
Abdulla, Huseyn
1
Agrawal, Rajeev
1
Ajiboye, Tolu
1
Al-Hajla, Ali Homaid
1
Alam, Shahid
1
Alfina
1
Alvarez, Claudio
1
Alves, Helena
1
Aly, Marwa
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Journal for global business advancement : JGBA
1
Journal of business research : JBR
1
Journal of financial services marketing : JFSM
1
The marketing review
1
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ECONIS (ZBW)
4
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1
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
2
Mapping responsive retailing to identify future research trajectories
Sharma, Deepika
;
Bindra, Sunali
;
Taggar, Rashi
;
Dhir, Sanjay
- In:
Journal for global business advancement : JGBA
13
(
2020
)
5
,
pp. 584-604
Persistent link: https://www.econbiz.de/10012542174
Saved in:
3
Social impact theory : an examination of how immediacy operates as an influence upon social media interaction in Facebook fan pages
Perez-Vega, Rodrigo
;
Waite, Kathryn
;
O'Gorman, Kevin
- In:
The marketing review
16
(
2016
)
3
,
pp. 299-321
Persistent link: https://www.econbiz.de/10011597016
Saved in:
4
Online banking adoption : we should know better 20 years on
Waite, Kathryn
;
Harrison, Tina
- In:
Journal of financial services marketing : JFSM
20
(
2015
)
4
,
pp. 258-272
Persistent link: https://www.econbiz.de/10011480864
Saved in:
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