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~person:"Sharma, Deepika"
~subject:"Consumer behaviour"
~subject:"Literature review"
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Consumer behaviour
Literature review
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Bandwagon
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Sharma, Deepika
Seuring, Stefan
11
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10
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10
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9
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8
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Journal for global business advancement : JGBA
1
Journal of business research : JBR
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ECONIS (ZBW)
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Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
2
Mapping responsive retailing to identify future research trajectories
Sharma, Deepika
;
Bindra, Sunali
;
Taggar, Rashi
;
Dhir, Sanjay
- In:
Journal for global business advancement : JGBA
13
(
2020
)
5
,
pp. 584-604
Persistent link: https://www.econbiz.de/10012542174
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