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~person:"Shavitt, Sharon"
~person:"Weun, Seungoog"
~subject:"Comparison"
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Comparison
Print advertising
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Printwerbung
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South Korea
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Shavitt, Sharon
Weun, Seungoog
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Journal of global business : JGB ; journal of the Association for Global Business
1
Journal of international consumer marketing
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ECONIS (ZBW)
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Horizontal and vertical cultural differences in the content of advertising appeals
Shavitt, Sharon
;
Johnson, Timothy P.
;
Zhang, Jing
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 297-310
Persistent link: https://www.econbiz.de/10009270610
Saved in:
2
Analysis of information content in United States and Korean magazine advertising
Weun, Seungoog
;
Hunt, James B.
;
Scribner, Lisa L.
- In:
Journal of global business : JGB ; journal of the …
15
(
2004
)
28
,
pp. 63-71
Persistent link: https://www.econbiz.de/10002026116
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