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~person:"Sheth, Jagdish N."
~subject:"Competitive strategy"
~subject:"Marketingtheorie"
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Search: subject_exact:"Marketingpolitik"
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Competitive strategy
Marketingtheorie
Marketing
43
Marketing management
41
Marketingmanagement
41
Marketing theory
20
Consumer behaviour
16
Konsumentenverhalten
16
Beziehungsmarketing
9
Relationship marketing
9
Marktforschung
7
Economic history
6
Market research
6
Wirtschaftsgeschichte
6
Gerald Zaltman
5
Lieferantenmanagement
5
Rajan Varadarajan
5
Scientists
5
Supplier relationship management
5
Theorie
5
Theory
5
Wissenschaftler
5
Emerging economies
4
Internationales Marketing
4
Schwellenländer
4
Scientific method
4
Strategic management
4
Strategisches Management
4
USA
4
United States
4
Wissenschaftliche Methode
4
Aufsatzsammlung
3
Beziehungsmanagement
3
Innovation
3
International marketing
3
Kundenmanagement
3
Nachhaltige Entwicklung
3
Naresh K. Malhotra
3
Structural change
3
Strukturwandel
3
Sustainable development
3
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9
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9
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9
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6
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English
21
Author
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Sheth, Jagdish N.
Kotler, Philip
34
Keller, Kevin Lane
20
Homburg, Christian
16
Kuß, Alfred
13
Tadajewski, Mark
12
Freiling, Jörg
10
Kleinaltenkamp, Michael
10
Krohmer, Harley
10
Pepels, Werner
10
Armstrong, Gary
9
Hunt, Shelby D.
9
Kollmann, Tobias
9
Layton, Roger A.
9
Lehmann, Donald R.
9
Perreault, William D.
9
Benkenstein, Martin
8
Blythe, Jim
8
Kumar, V.
8
McCarthy, Edmund Jerome
8
Meffert, Heribert
8
Walker, Orville C.
8
Wensley, Robin
8
Wierenga, Berend
8
Grönroos, Christian
7
Hair, Joseph F.
7
Hörschgen, Hans
7
Maclaran, Pauline
7
Winer, Russell S.
7
Bruhn, Manfred
6
Lamb, Charles W.
6
Lang, Ewald
6
McDaniel, Carl D.
6
Mullins, John W.
6
Saren, Michael
6
Solomon, Michael R.
6
Spotts, Harlan E.
6
Stuart, Elnora W.
6
Varadarajan, Rajan
6
Zaltman, Gerald
6
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Legends in marketing
13
AMS review : official publication of the Academy of Marketing Science
1
European journal of marketing : EJM
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Legends in strategic marketing
1
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ECONIS (ZBW)
21
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1
Toward an integrative theory of marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
2
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
3
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
4
Strategic marketing and innovation
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803913
Saved in:
5
Brickbats and bouquets for marketing
Kitchen, Philip J.
;
Sheth, Jagdish N.
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1906-1923
Persistent link: https://www.econbiz.de/10011641385
Saved in:
6
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
7
The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
8
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
9
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
10
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
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