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~person:"Sheth, Jagdish N."
~type_genre:"Collection of articles of several authors"
~type_genre:"Forschungsbericht"
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Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
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2018
Persistent link: https://www.econbiz.de/10011899977
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Methods and measures: selected papers
Jacoby, Jacob
;
Mazursky, David
;
Silberer, Günter
;
Roth …
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2015
Persistent link: https://www.econbiz.de/10011444753
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010336664
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4
Marketing research and modeling
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337117
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5
Market segmentation
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337119
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6
Consumer behavior
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337122
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7
Models, theory, and methods
Monroe, Kent B.
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2011
Persistent link: https://www.econbiz.de/10009238853
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8
An alternative approach : re-enchanting consumption
Belk, Russell W.
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2014
Persistent link: https://www.econbiz.de/10010383854
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