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~person:"Shukla, Paurav"
~subject:"Brand"
~subject:"United Kingdom"
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Search: subject_exact:"Kaufentscheidung"
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Brand
United Kingdom
Consumer behaviour
25
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25
Luxury goods
13
Luxusgüter
13
Brand management
9
Markenführung
9
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8
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Shukla, Paurav
Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Grunert, Klaus G.
16
Bang, Nguyen
15
Fetscherin, Marc
15
Fournier, Susan
15
Romaniuk, Jenni
15
Diamantopoulos, Adamantios
14
Griffith, Rachel
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Propper, Carol
13
Sattler, Henrik
13
Hildebrandt, Lutz
12
Hruschka, Harald
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Veloutsou, Cleopatra
12
Bronnenberg, Bart J.
11
Ekinci, Yuksel
11
Guzman, Francisco
11
Huber, Frank
11
Seiler, Stephan
11
Baumgartner, Bernhard
10
De Chernatony, Leslie
10
Gunasti, Kunter
10
Khamitov, Mansur
10
Sharp, Byron
10
Trinh, Giang
10
Bagozzi, Richard P.
9
Bogomolova, Svetlana
9
Boztuğ, Yasemin
9
Dennis, Charles
9
Elliott, Richard
9
Han, Heesup
9
Herrmann, Andreas
9
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Journal of business research : JBR
4
European journal of marketing
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International marketing review
1
Journal of consumer behaviour : an international research review
1
Journal of world business : JWB
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Psychology & marketing
1
Services marketing quarterly
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ECONIS (ZBW)
12
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1
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
2
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
Saved in:
3
Desire, need, and obligation : examining commitment to luxury brands in emerging markets
Singh, Jaywant
;
Shukla, Paurav
;
Schlegelmilch, Bodo B.
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013206779
Saved in:
4
When luxury brand rejection causes brand dilution
Khalifa, Dina
;
Shukla, Paurav
- In:
Journal of business research : JBR
129
(
2021
),
pp. 110-121
Persistent link: https://www.econbiz.de/10012509352
Saved in:
5
Minimalism in consumption : a typology and brand engagement strategies
Pangarkar, Aniruddha
;
Shukla, Paurav
;
Taylor, Charles …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 167-178
Persistent link: https://www.econbiz.de/10012494363
Saved in:
6
Me, my brand and I : consumer responses to luxury brand rejection
Khalifa, Dina
;
Shukla, Paurav
- In:
Journal of business research : JBR
81
(
2017
),
pp. 156-162
Persistent link: https://www.econbiz.de/10011771657
Saved in:
7
Customer commitment to luxury brands : antecedents and consequences
Shukla, Paurav
;
Banerjee, Madhumita
;
Singh, Jaywant
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 323-331
Persistent link: https://www.econbiz.de/10011417731
Saved in:
8
Linking sources of consumer confusion to decision satisfaction : the role of choice goals
Wang, Qing
;
Shukla, Paurav
- In:
Psychology & marketing
30
(
2013
)
4
,
pp. 295-304
Persistent link: https://www.econbiz.de/10009737750
Saved in:
9
The moderating influence of socio-demographic factors on the relationship between consumer psychographics and the attitude towards private label brands
Shukla, Paurav
;
Banerjee, Madhumita
;
Adidam, Phani Tej
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
6
,
pp. 423-435
Persistent link: https://www.econbiz.de/10010230139
Saved in:
10
Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions : measuring interfunctional interactions and a cross-national comparison
Shukla, Paurav
- In:
Journal of world business : JWB
46
(
2011
)
2
,
pp. 242-252
Persistent link: https://www.econbiz.de/10008935741
Saved in:
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