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~person:"Shuv-Ami, Avichai"
~subject:"Brand equity"
~subject:"Corporate reputation"
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Brand equity
Corporate reputation
Brand image
6
Brand management
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Markenführung
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Consumer behaviour
4
Football
4
Fußball
4
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Shuv-Ami, Avichai
Foroudi, Pantea
8
Melewar, T. C.
8
Gil Saura, Irene
7
Guzman, Francisco
7
Bang, Nguyen
6
Iglesias, Oriol
6
Becker, Kip
5
Christodoulides, George
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Dennis, Charles
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Tomczak, Torsten
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Van Hoye, Greet
5
Anselmsson, Johan
4
Foroudi, Mohammad Mahdi
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Keller, Kevin Lane
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Abimbola, Temi
3
Anabila, Peter
3
Barrio-García, Salvador del
3
Berenguer Contrí, Gloria
3
Chahal, Hardeep
3
Dwivedi, Abhishek
3
Fuentes-Blasco, María
3
Gupta, Suraksha
3
Han, Heesup
3
He, Xinming
3
Herrmann, Andreas
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Hussain, Shahzeb
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Katsikeas, Constantine S.
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Lambkin, Mary
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Lin, Zhibin
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Luce, Fernando Bins
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Markovic, Stefan
3
Mohd Suki, Norazah
3
Nobre, Helena
3
Oliveira, Marta Olivia Rovedder de
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EuroMed journal of business
1
International journal of organizational analysis
1
Journal of transnational management : the official journal of the International Management Development Association
1
The marketing review
1
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ECONIS (ZBW)
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1
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
2
Brand equity for football club organizations
Shuv-Ami, Avichai
- In:
International journal of organizational analysis
24
(
2016
)
4
,
pp. 706-724
Persistent link: https://www.econbiz.de/10011619198
Saved in:
3
A new market brand equity model (MBE)
Shuv-Ami, Avichai
- In:
EuroMed journal of business
11
(
2016
)
3
,
pp. 322-346
Persistent link: https://www.econbiz.de/10011609001
Saved in:
4
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
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