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~person:"Shuv-Ami, Avichai"
~subject:"Markenführung"
~subject:"Tourismusmarketing"
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Markenführung
Tourismusmarketing
Brand equity
4
Brand image
4
Brand management
4
Markenimage
4
Football
3
Fußball
3
Professional sports
3
Profisport
3
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3
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2
Consumer behaviour
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Fans
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Ball game
1
Ballsport
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Basketball
1
Beziehungsmarketing
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Bramd image
1
Brand
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Brand value
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Football club organizations
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Shuv-Ami, Avichai
Guzman, Francisco
11
Gil Saura, Irene
9
Keller, Kevin Lane
7
Schivinski, Bruno
7
Swoboda, Bernhard
7
Šerić, Maja
7
Lévy Mangin, Jean-Pierre
6
Paul, Justin
6
Anselmsson, Johan
5
Calvo-Porral, Cristina
5
Christodoulides, George
5
Dwivedi, Abhishek
5
Iglesias, Oriol
5
Johnson, Lester W.
5
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5
Mishra, Prashant
5
Roy, Sanjit
5
Wong, IpKin Anthony
5
Bang Nguyen Viet
4
Barrio-García, Salvador del
4
Berenguer Contrí, Gloria
4
Butt, Muhammad Mohsin
4
Dąbrowski, Dariusz
4
Ekinci, Yuksel
4
Kaufmann, Hans Rüdiger
4
Khan, Bilal Mustafa
4
Mishra, Abhishek
4
Pitt, Leyland F.
4
Veloutsou, Cleopatra
4
Watchravesringkan, Kittichai
4
Zarantonello, Lia
4
Anabila, Peter
3
Augusto, Mário Gomes
3
Baalbaki, Sally
3
Baghi, Ilaria
3
Bakshi, Madhupa
3
Bang, Nguyen
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3
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EuroMed journal of business
1
International journal of organizational analysis
1
Journal of transnational management : the official journal of the International Management Development Association
1
The marketing review
1
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ECONIS (ZBW)
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1
New measure of
brand
equity
status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
2
Brand
equity
for football club organizations
Shuv-Ami, Avichai
- In:
International journal of organizational analysis
24
(
2016
)
4
,
pp. 706-724
Persistent link: https://www.econbiz.de/10011619198
Saved in:
3
A new market
brand
equity
model (MBE)
Shuv-Ami, Avichai
- In:
EuroMed journal of business
11
(
2016
)
3
,
pp. 322-346
Persistent link: https://www.econbiz.de/10011609001
Saved in:
4
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
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