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~person:"Silva, Pedro Mendonça"
~subject:"Messe"
~type_genre:"Article in journal"
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Messe
Trade fair
4
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Business-to-business marketing
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Trade fairs
3
Business network
2
Unternehmensnetzwerk
2
Außenwirtschaftspolitik
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Export
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Export performance
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KMU
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Silva, Pedro Mendonça
Penzkofer, Horst
7
Bathelt, Harald
5
Moutinho, Victor Ferreira
5
Tafesse, Wondwesen
4
Farhangmehr, Minoo
3
Geldres-Weiss, Valeska V.
3
Golfetto, Francesca
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Gopalakrishna, Srinath
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Rinallo, Diego
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Sarmento, Maria
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Simões, Cláudia
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Täger, Uwe Christian
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Vale, Vera Teixeira
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Weitzel, Günter
3
Bello, Daniel C.
2
Edward, Manoj
2
Florio, Massimo
2
Gibson, Rachael
2
Korneliussen, Tor
2
Kramer, Jens
2
Lin, Yeqiang
2
Luo, Qiuju
2
Menon, Shobha
2
Monreal-Pérez, Joaquín
2
Skallerud, Kåre
2
Sternberg, Rolf G.
2
Zhong, Dixi
2
Ziegler, Rainer
2
Adams, Russell
1
Ahola, Eeva-Katri
1
Alberca Oliver, María del Pilar
1
Aleksandrov, V. A.
1
Anguera-Torrell, Oriol
1
Balaji, M. S.
1
Barksdale, Hiram C.
1
Bazzani, Claudia
1
Beatson, Amanda
1
Begalli, Diego
1
Berne, Carmen
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Journal of business-to-business marketing
1
Journal of marketing analytics : JMA
1
Journal of promotion management : innovations in planning and applied research
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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1
The trend of omnichannel trade fairs : are B2B exhibitors open to this challenge? : a study on Portuguese exhibitors
Silva, Pedro Mendonça
;
Paço, Arminda M. Finisterra do
; …
- In:
Journal of business-to-business marketing
30
(
2023
)
1
,
pp. 15-31
Persistent link: https://www.econbiz.de/10014290354
Saved in:
2
A new approach of innovation and network on export in trade fair context : evidence from Portuguese SMEs
Silva, Pedro Mendonça
;
Moutinho, Victor Ferreira
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 509-528
Persistent link: https://www.econbiz.de/10013165190
Saved in:
3
Examining the relationship between sales force proactiveness, network capability and sales performance : evidence from international trade shows
Silva, Pedro Mendonça
;
Moutinho, Victor Ferreira
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
5
,
pp. 559-583
Persistent link: https://www.econbiz.de/10013277286
Saved in:
4
Examination in B2B trade show : the effects of competitive intelligence and the information management system on the exhibitor's marketing strategy
Silva, Pedro Mendonça
- In:
Journal of marketing analytics : JMA
9
(
2021
)
3
,
pp. 228-241
Persistent link: https://www.econbiz.de/10012614796
Saved in:
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