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~person:"Simões, Cláudia"
~person:"Strothmann, Karl-Heinz"
~subject:"Social relations"
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Trade fair
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Simões, Cláudia
Strothmann, Karl-Heinz
Farhangmehr, Minoo
2
Sarmento, Maria
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Field guide to case study research in business-to-business marketing and purchasing
1
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Applying a relationship marketing perspective to B2B trade fairs : the role of socialization episodes
Sarmento, Maria
;
Simões, Cláudia
;
Farhangmehr, Minoo
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 131-141
Persistent link: https://www.econbiz.de/10010481956
Saved in:
2
B2B interactions at trade fairs and relationship quality : a conceptual approach
Sarmento, Maria
;
Simões, Cláudia
;
Farhangmehr, Minoo
- In:
Field guide to case study research in …
,
(pp. 167-189)
.
2014
Persistent link: https://www.econbiz.de/10011413789
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