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~person:"Simões, Cláudia"
~person:"Strothmann, Karl-Heinz"
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Messe
5
Trade fair
5
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2
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2
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Simões, Cláudia
Strothmann, Karl-Heinz
Bathelt, Harald
12
Kirchgeorg, Manfred
8
Penzkofer, Horst
8
Ziegler, Rainer
8
Müller, Klaus
7
Weitzel, Günter
7
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Mortsiefer, Joachim
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Moser, Petra
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Neven, Peter
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Zanger, Cornelia
6
Golfetto, Francesca
5
Moutinho, Victor Ferreira
5
Rinallo, Diego
5
Täger, Uwe Christian
5
Arnold, Dieter
4
Farhangmehr, Minoo
4
Gopalakrishna, Srinath
4
Knoll, Thorsten
4
Müller-Hagedorn, Lothar
4
Peters, Michael
4
Prüser, Sven
4
Sarmento, Maria
4
Silva, Pedro Mendonça
4
Tafesse, Wondwesen
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Domini, Giacomo
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Fließ, Sabine
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Geldres-Weiss, Valeska V.
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Kunstenaar, Jacques
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Luppold, Stefan
3
Rindermann, Rudolf
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Field guide to case study research in business-to-business marketing and purchasing
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
5
USB Cologne (EcoSocSci)
1
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1
The evolving role of trade fairs in business : a systematic literature review and a research agenda
Sarmento, Maria
;
Simões, Cláudia
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 154-170
Persistent link: https://www.econbiz.de/10011904705
Saved in:
2
A relationship marketing perspective to trade fairs : insights from participants
Sarmento, Maria Lurdes
;
Farhangmehr, Minoo
;
Simões, …
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 584-593
Persistent link: https://www.econbiz.de/10011339848
Saved in:
3
Applying a relationship marketing perspective to B2B trade fairs : the role of socialization episodes
Sarmento, Maria
;
Simões, Cláudia
;
Farhangmehr, Minoo
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 131-141
Persistent link: https://www.econbiz.de/10010481956
Saved in:
4
B2B interactions at trade fairs and relationship quality : a conceptual approach
Sarmento, Maria
;
Simões, Cláudia
;
Farhangmehr, Minoo
- In:
Field guide to case study research in …
,
(pp. 167-189)
.
2014
Persistent link: https://www.econbiz.de/10011413789
Saved in:
5
Handbuch Messemarketing
Strothmann, Karl-Heinz
(
contributor
)
-
1992
Persistent link: https://www.econbiz.de/10004140301
Saved in:
6
Handbuch Messemarketing
Strothmann, Karl-Heinz
(
ed.
);
Busche, Manfred
(
contributor
)
-
1992
Persistent link: https://www.econbiz.de/10000336242
Saved in:
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