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Simkin, Lyndon
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The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
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2
Fairness quality : the role of fairness in a social and ethically oriented marketing landscape
Bang, Nguyen
;
Simkin, Lyndon
- In:
The marketing review
12
(
2012
)
4
,
pp. 333-344
Persistent link: https://www.econbiz.de/10009713539
Saved in:
3
Fairness quality : the role of fairness in a social and ethically oriented marketing landscape
Nguyen, Bang
;
Simkin, Lyndon
- In:
The marketing review
12
(
2012
)
4
,
pp. 333-344
Persistent link: https://www.econbiz.de/10010096298
Saved in:
4
Measuring marketing effectiveness : an agenda for SMEs
Brooks, Neil
;
Simkin, Lyndon
- In:
The marketing review
11
(
2011
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10009233549
Saved in:
5
Measuring marketing effectiveness : an agenda for SMEs
Brooks, Neil
;
Simkin, Lyndon
- In:
The marketing review
11
(
2011
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10009853195
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