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~person:"Smith, Michael D."
~person:"Toften, Kjell"
~type:"article"
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Search: subject_exact:"Nischenstrategie"
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Niche marketing strategy
11
Nischenstrategie
11
Marketing management
6
Marketingmanagement
6
USA
3
United States
3
Beziehungsmarketing
2
Commercial television
2
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2
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Concert
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11
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Smith, Michael D.
Toften, Kjell
Hammervoll, Trond
8
Geels, Frank W.
4
Alonso, Abel Duarte
3
Eckert, Jochen
3
Greenhalgh, Greg
3
Hinz, Oliver
3
Kemp, René
3
Lopolito, Antonio
3
Morone, Piergiuseppe
3
Raven, Rob
3
Schäfers, Tobias
3
Skiera, Bernd
3
Telang, Rahul
3
VanAuken, Howard E.
3
Barbieri, Carla
2
Benhamou, Françoise
2
Bürkle, Hans
2
DeSoucey, Michaela
2
Greenwell, T. Christopher
2
Hu, Mei-chih
2
Hutchinson, Karise
2
Hyde, Kenneth
2
Kumar, Anuj
2
Lente, Harro van
2
Lo, Hsien-Chen
2
Magnusson, Thomas
2
Papathanassis, Alexis
2
Quinn, Barry
2
Raven, Rob P. J. M.
2
Riekhof, Hans-Christian
2
Schot, Johan
2
Schwarzenberger, Veronika
2
Smith, Adrian
2
Taylor, Richard
2
Verbong, Geert
2
Windrum, Paul
2
Witkamp, Marten J.
2
Wu, Ching-Yan
2
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Journal of food products marketing
2
Marketing intelligence & planning
2
European journal of marketing : EJM
1
Information economics and policy : IEP
1
International journal of entrepreneurship and innovation management
1
International journal of globalisation and small business : IJGSB
1
Journal of research in marketing and entrepreneurship : JRME
1
MSI reports : working paper series
1
Management information systems : mis quarterly
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ECONIS (ZBW)
11
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1
An empirical analysis of the frequency and location of concerts in the digital age
Cho, Daegon
;
Smith, Michael D.
;
Telang, Rahul
- In:
Information economics and policy : IEP
40
(
2017
),
pp. 41-47
Persistent link: https://www.econbiz.de/10011821134
Saved in:
2
Information discovery and the long tail of motion picture content
Kumar, Anuj
;
Smith, Michael D.
;
Telang, Rahul
- In:
Management information systems : mis quarterly
38
(
2014
)
4
,
pp. 1057-1078
Persistent link: https://www.econbiz.de/10010433232
Saved in:
3
Niche firms and partnerships in international food supply chains
Toften, Kjell
;
Hammervoll, Trond
- In:
Journal of food products marketing
20
(
2014
)
1
,
pp. 36-54
Persistent link: https://www.econbiz.de/10010355138
Saved in:
4
The strategic value of niche importers in international marketing channels
Hammervoll, Trond
;
Toften, Kjell
- In:
International journal of globalisation and small …
6
(
2014
)
2
,
pp. 119-129
Persistent link: https://www.econbiz.de/10011348082
Saved in:
5
Niche marketing research : status and challenges
Toften, Kjell
;
Hammervoll, Trond
- In:
Marketing intelligence & planning
31
(
2013
)
3
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009760646
Saved in:
6
Information discovery and the long tail of motion picture content
Kumar, Anuj
;
Smith, Michael D.
;
Telang, Rahul
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 157-208
Persistent link: https://www.econbiz.de/10009531735
Saved in:
7
International market selection and growth strategies for niche firms
Toften, Kjell
;
Hammervoll, Trond
- In:
International journal of entrepreneurship and …
13
(
2011
)
3/4
,
pp. 282-295
Persistent link: https://www.econbiz.de/10009153196
Saved in:
8
Strategic orientation of niche firms
Toften, Kjell
;
Hammervoll, Trond
- In:
Journal of research in marketing and entrepreneurship : JRME
12
(
2010
)
2
,
pp. 108-121
Persistent link: https://www.econbiz.de/10008757400
Saved in:
9
Niche marketing and strategic capabilities : an expoloratory study of specialised firms
Toften, Kjell
;
Hammervoll, Trond
- In:
Marketing intelligence & planning
28
(
2010
)
6
,
pp. 736-753
Persistent link: https://www.econbiz.de/10009513556
Saved in:
10
Niche firms and marketing strategy : an exploratory study of internationally oriented niche firms
Toften, Kjell
;
Hammervoll, Trond
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1378-1391
Persistent link: https://www.econbiz.de/10009525786
Saved in:
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