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~person:"Sok, Phyra"
~subject:"Brand image"
~subject:"Unternehmenserfolg"
~subject:"Werbung"
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Brand image
Unternehmenserfolg
Werbung
Marketing management
6
Marketingmanagement
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3
KMU
3
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3
Brand
2
Brand management
2
Brand orientation
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Sok, Phyra
Bruhn, Manfred
19
Kaiser, Harry M.
16
O'Cass, Aron
12
Esch, Franz-Rudolf
10
Laukkanen, Tommi
9
Pepels, Werner
9
Keller, Kevin Lane
8
Brettel, Malte
7
Morgan, Neil A.
7
Pelsmacker, Patrick de
7
Adeola, Ogechi
6
Eisend, Martin
6
Hackley, Christopher E.
6
Hirvonen, Saku
6
Kitchen, Philip J.
6
Melewar, T. C.
6
Percy, Larry
6
Tikkanen, Henrikki
6
Bodlaj, Mateja
5
Boso, Nathaniel
5
Dekimpe, Marnik G.
5
Gijsenberg, Maarten J.
5
Jain, Amit
5
Khan, Huda
5
Malik, Garima
5
Mohammad Falahat
5
Morgan, Robert
5
Ngo, Liem Viet
5
Parnell, John A.
5
Reijonen, Helen
5
St. Davčik, Nebojša
5
Taylor, Charles Raymond
5
Thurasamy Ramayah
5
Yan, Ruiliang
5
Šerić, Maja
5
Agyapong, Ahmed
4
Aspara, Jaakko
4
Bang Nguyen Viet
4
Cadogan, John W.
4
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European journal of marketing : EJM
2
Australasian marketing journal
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
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ECONIS (ZBW)
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1
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
2
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
3
Linking entrepreneurial orientation and small service firm performance through marketing resources and marketing capability : a moderated mediation model
Sok, Phyra
;
Snell, Lan
;
Lee, Wai Jin
;
Sok, Keo Mony
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 231-249
Persistent link: https://www.econbiz.de/10011603068
Saved in:
4
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
5
Achieving superior SME performance : overarching role of marketing, innovation, and learning capabilities
Sok, Phyra
;
O'Cass, Aron
;
Sok, Keo Mony
- In:
Australasian marketing journal
21
(
2013
)
3
,
pp. 161-167
Persistent link: https://www.econbiz.de/10010125790
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