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~person:"Soni, Pavleen"
~subject:"Retail trade"
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Search: subject_exact:"Kundenbindungsprogramm"
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Retail trade
Beziehungsmarketing
4
Einzelhandel
4
Kundenbindungsprogramm
4
Loyalty program
4
Relationship marketing
4
Consumer behaviour
3
India
3
Indien
3
Konsumentenverhalten
3
Dienstleistungsqualität
2
Service quality
2
loyalty programs
2
Cluster analysis
1
Clusteranalyse
1
Customer satisfaction
1
Kundenzufriedenheit
1
LPSQual
1
Loyalty
1
Loyalty Program Benefits
1
Loyalty Programs
1
Marketing management
1
Marketingmanagement
1
adoption
1
attitude
1
customer attitude
1
departmental stores
1
loyalty program service quality
1
loyalty programmes
1
perceived loyalty programme attributes
1
retailers
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Soni, Pavleen
Bijmolt, Tammo H. A.
5
Bhardwaj, Renu
4
Bombaij, Nick J. F.
3
Breugelmans, Els
3
Köhler, Sven
3
Li, Zonghuo
3
Pennings, Joost M. E.
3
Sheehan, Daniel
3
Wansink, Brian
3
Wierich, Ralf
3
Ahmed, Zafar U.
2
Bendle, Neil T.
2
Bojei, Jamil
2
Chintagunta, Pradeep K.
2
Dekimpe, Marnik G.
2
Elliott, Caroline
2
Fearne, Andrew P.
2
Foschi, Matteo
2
Hagberg, Johan
2
Hoffmann, Nicolas
2
Ittersum, Koert van
2
Jin, Hyun Seung
2
Julian, Craig C.
2
Lam, Iok Keng Veronica
2
Leenheer, Jorna
2
Muhamad Azrin Nazri
2
Natter, Martin
2
Nies, Salome
2
Nor Asiah Omar
2
Omar, Nor Asiah
2
Rossi, Federico
2
Rumler, Andrea
2
Smith, Alan D.
2
Stourm, Valeria
2
Taylor, Wayne
2
Tomczak, Torsten
2
Wang, Di
2
Wei, Yingqi
2
Wong, IpKin Anthony
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Business analyst : a refereed journal of Shri Ram College of Commerce
1
International journal of business and globalisation : IJBG
1
International journal of economics and business research : IJEBR
1
International journal of electronic customer relationship management : IJECRM
1
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ECONIS (ZBW)
4
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1
Examining the attitude of Indian consumers toward retail loyalty programs : a cluster analysis approach
Bhardwaj, Renu
;
Soni, Pavleen
- In:
International journal of economics and business …
24
(
2022
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10014308830
Saved in:
2
Assessing loyalty program service quality of departmental stores in India
Soni, Pavleen
;
Bhardwaj, Renu
- In:
International journal of business and globalisation : IJBG
27
(
2021
)
4
,
pp. 536-552
Persistent link: https://www.econbiz.de/10012505897
Saved in:
3
Examining the dynamics of customer adoption of retail loyalty programmes in India
Bhardwaj, Renu
;
Soni, Pavleen
- In:
International journal of electronic customer …
12
(
2020
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012509251
Saved in:
4
Examining the interplay of involvement and adoption on perception of retail loyalty program benefits
Soni, Pavleen
;
Bhardwaj, Renu
- In:
Business analyst : a refereed journal of Shri Ram …
36
(
2015
)
1
,
pp. 239-250
Persistent link: https://www.econbiz.de/10011533127
Saved in:
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