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~person:"Sonntag, Ralph"
~subject:"Werbewirkung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Working Paper"
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Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Der Word-of-Mouth-Effekt als kalkulierbare Größe in der Mediaplanung
Anschütz, Tina
;
Sonntag, Ralph
- In:
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …
,
(pp. 53-70)
.
2011
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