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~person:"Spann, Martin"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Glossary included"
~type_genre:"Ratgeber"
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Consumer behaviour
11
Konsumentenverhalten
11
Internet marketing
9
Online-Marketing
9
Social Web
9
Social web
9
E-commerce
7
Electronic Commerce
7
Online retailing
7
Online-Handel
7
Preismanagement
6
Pricing strategy
6
Experiment
5
Mobile Marketing
4
Mobile marketing
4
Advertising
3
Auction theory
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Beziehungsmarketing
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Internet
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Article in journal
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8
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8
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Language
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English
27
German
3
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Spann, Martin
Dwivedi, Yogesh Kumar
65
Law, Chun Hung Roberts
48
Wirtz, Bernd W.
48
Alt, Rainer
40
Skiera, Bernd
40
Whinston, Andrew B.
38
Law, Rob
37
Pitt, Leyland F.
36
Goldfarb, Avi
34
Rana, Nripendra P.
33
Tucker, Catherine
33
Ghose, Anindya
32
Gerpott, Torsten J.
30
Hinz, Oliver
29
Karjaluoto, Heikki
28
Qiu, Liangfei
28
Tan, Yong
28
Kauffman, Robert J.
27
Dennis, Charles
26
Filieri, Raffaele
26
Füller, Johann
26
Loureiro, Sandra Maria Correia
26
Papagiannidis, Savvas
26
Pauwels, Koen
26
Ruyter, Ko de
26
Flavián Blanco, Carlos
25
Harrigan, Paul
25
Lu, Yaobin
25
Paul, Justin
25
Rita, Paulo
25
Smith, Alan D.
25
Vrontis, Demetris
25
Cheng, T. C. E.
24
Greenstein, Shane M.
24
Hajli, Nick
24
Kumar, Vikas
24
Liébana-Cabanillas, Francisco
24
Luo, Xin
24
Wang, Bin
24
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Business & information systems engineering
2
Electronic markets : the international journal on networked business
2
Information systems research : ISR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of electronic commerce : IJEC
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business research : JBR
1
Journal of forecasting
1
Journal of management information systems : JMIS
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
Management information systems : mis quarterly
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Marketing science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Schmalenbach business review : sbr
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of media economics
1
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ECONIS (ZBW)
30
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1
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10
of
30
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date (oldest first)
1
Rejoinder on "Frontiers: the interplay of user-generated content, content industry revenues, and platform regulation: quasi-experimental evidence from YouTube"
Wlömert, Nils
;
Papies, Dominik
;
Clement, Michel
; …
- In:
Marketing science
43
(
2024
)
1
,
pp. 16-19
Persistent link: https://www.econbiz.de/10014470080
Saved in:
2
Monetizing online content: digital paywall design and configuration
Rußell, Robert
;
Berger, Benedikt
;
Stich, Lucas
;
Hess, …
- In:
Business & information systems engineering
62
(
2020
)
3
,
pp. 253-260
Persistent link: https://www.econbiz.de/10012242564
Saved in:
3
The impact of social media campaigns on the success of new product introductions
Baum, Daniela
;
Spann, Martin
;
Füller, Johann
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 289-297
Persistent link: https://www.econbiz.de/10012114164
Saved in:
4
An experimental analysis of the effectiveness of multi-screen advertising
Hoeck, Lena
;
Spann, Martin
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 81-99
Persistent link: https://www.econbiz.de/10012289423
Saved in:
5
Effectiveness of location-based advertising and the impact of interface design
Molitor, Dominik
;
Spann, Martin
;
Ghose, Anindya
; …
- In:
Journal of management information systems : JMIS
37
(
2020
)
2
,
pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
Saved in:
6
Dynamic pricing and reference price effects
Prakash, David Z.
;
Spann, Martin
- In:
Journal of business research : JBR
152
(
2022
),
pp. 300-314
Persistent link: https://www.econbiz.de/10013493986
Saved in:
7
Positive customer churn : an application to online dating
Dechant, Andrea
;
Spann, Martin
;
Becker, Jan U.
- In:
Journal of service research
22
(
2019
)
1
,
pp. 90-100
Persistent link: https://www.econbiz.de/10012005779
Saved in:
8
The interplay between online consumer reviews and recommender systems : an experimental analysis
Baum, Daniela
;
Spann, Martin
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
1
,
pp. 129-162
Persistent link: https://www.econbiz.de/10011433889
Saved in:
9
Social media and academic performance : does the intensity of Facebook activity relate to good grades?
Skiera, Bernd
;
Hinz, Oliver
;
Spann, Martin
- In:
Schmalenbach business review : sbr
67
(
2015
)
1
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010471731
Saved in:
10
Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.
;
Valck, Kristine de
;
Hennig-Thurau, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
Saved in:
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