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~person:"Sreejesh, S."
~subject:"Advertising effects"
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Advertising effects
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Sreejesh, S.
Vashisht, Devika
7
Terlutter, Ralf
6
Ghosh, Tathagata
5
Pelsmacker, Patrick de
5
Buijzen, Moniek
4
Dwivedi, Yogesh Kumar
4
Evans, Nathaniel J.
4
Reijmersdal, Eva A. van
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Waiguny, Martin K. J.
4
An, Soontae
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Cauberghe, Verolien
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Chen, Huan
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Dens, Nathalie
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Hoy, Mariea Grubbs
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Mau, Gunnar
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Nelson, Michelle R.
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Poels, Karolien
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Ponnet, Koen
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Rozendaal, Esther
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Vanwesenbeeck, Ini
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Walrave, Michel
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Auty, Susan
2
Burmann, Christoph
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Cauberghe, Veroline
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Dardis, Frank E.
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Eastin, Matthew S.
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Hang, Haiming
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Hernández, Asunción
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Hudders, Liselot
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Hwang, Yongjin
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Küster, Inés
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Martí-Parreño, José
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Minor, Michael
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Oates, Caroline
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2
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1
International journal of internet marketing and advertising : IJIMA
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
8
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1
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
2
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
3
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
4
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
5
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
6
The effect of nature of online advergames on gamers' ad-persuasion : moderating roles of game-involvement and need for cognition
Vashisht, Devika
;
Sreejesh, S.
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 171-185
Persistent link: https://www.econbiz.de/10011665138
Saved in:
7
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
Saved in:
8
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
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