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~person:"Sreejesh, S."
~subject:"Brand management"
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Sreejesh, S.
Dens, Nathalie
20
Pelsmacker, Patrick de
20
Ko, Eunju
14
Burmann, Christoph
13
Bauer, Hans H.
12
Diamantopoulos, Adamantios
12
Esch, Franz-Rudolf
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Loureiro, Sandra Maria Correia
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Fantapié Altobelli, Claudia
10
Huber, Frank
10
Strebinger, Andreas
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Septianto, Felix
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Rita, Paulo
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Johnson, Lester W.
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Khan, Bilal Mustafa
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Kreutzer, Ralf T.
7
Meffert, Heribert
7
Melewar, T. C.
7
Rahman, Zillur
7
Schlegelmilch, Bodo B.
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Srivastava, R. K.
7
Steenkamp, Jan-Benedict E. M.
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Steiner, Paul
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Taylor, Charles Raymond
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Alden, Dana
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Baumgarth, Carsten
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Erfgen, Carsten
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Meyer, Frederik
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Mogaji, Emmanuel
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Pauwels, Koen
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European journal of marketing
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Journal of Indian business research
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Psychology & marketing
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Young consumers : insight and ideas for responsible marketers
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1
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game
advertising
and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
2
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
3
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of
advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
4
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
5
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
Saved in:
6
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
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