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~person:"Sreejesh, S."
~subject:"Consumer behaviour"
~subject:"Internet"
~subject:"Soziales Netzwerk"
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Consumer behaviour
Internet
Soziales Netzwerk
Internet marketing
10
Online-Marketing
10
Konsumentenverhalten
8
Advertising effects
7
Computerspiel
7
Video game
7
Werbewirkung
7
Brand image
6
Markenimage
6
Brand management
5
Markenführung
5
Advertising
4
Werbung
4
Brand
3
Game theory
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Markenartikel
3
Spieltheorie
3
Advergames
2
Cognition
2
Dienstleistungsqualität
2
Experiment
2
Kognition
2
Product Placement
2
Product placement
2
Service quality
2
advergames
2
Access platform
1
Adolescence
1
Advergame
1
Advergame format
1
Advergame rewards
1
Beschwerdemanagement
1
Bewertung
1
Beziehungsmarketing
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Brand attitude
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Sreejesh, S.
Dwivedi, Yogesh Kumar
15
Ghose, Anindya
13
Filieri, Raffaele
12
Law, Chun Hung Roberts
12
Ko, Eunju
11
Ahuja, Vandana
10
Pauwels, Koen
10
Rita, Paulo
10
Sabatini, Fabio
10
Urban, Glen L.
10
Wilbur, Kenneth C.
10
Akram, Umair
9
Jerath, Kinshuk
9
Loureiro, Sandra Maria Correia
9
Pavlou, Paul A.
9
Tucker, Catherine
9
Usman, Osly
9
Wu, Luorong
9
Bigné Alcañiz, J. Enrique
8
Grewal, Dhruv
8
Hauser, John R.
8
Hollebeek, Linda D.
8
Kannan, P. K.
8
Labrecque, Lauren I.
8
Lambrecht, Anja
8
Liberali, Guilherme
8
Okumus, Fevzi
8
Seo, Yuri
8
Stephen, Andrew T.
8
Bellman, Steven
7
Bilgihan, Anil
7
Chen, Jianqing
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Goldfarb, Avi
7
Kumar, Vikas
7
Loginova, Oksana
7
Michaelidou, Nina
7
Ozuem, Wilson
7
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European journal of marketing
1
International journal of internet marketing and advertising : IJIMA
1
International journal of manpower
1
Journal of Indian business research
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
8
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1
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
2
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
3
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
4
Can online service recovery interventions benignly alter customers' negative review evaluations? : evidence from the hotel industry
Sreejesh, S.
;
Anusree, M. R.
;
Ponnam, Abhilash
- In:
Journal of hospitality marketing & management
28
(
2019
)
6
,
pp. 711-742
Persistent link: https://www.econbiz.de/10012176682
Saved in:
5
Effect of information quality of employment website on attitude toward the website : a moderated mediation study
Priyadarshini, Chetna
;
Sreejesh, S.
;
Anusree, M. R.
- In:
International journal of manpower
38
(
2017
)
5
,
pp. 729-745
Persistent link: https://www.econbiz.de/10011774236
Saved in:
6
The effect of nature of online advergames on gamers' ad-persuasion : moderating roles of game-involvement and need for cognition
Vashisht, Devika
;
Sreejesh, S.
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 171-185
Persistent link: https://www.econbiz.de/10011665138
Saved in:
7
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
Saved in:
8
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
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