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~person:"Sreejesh, S."
~subject:"Internet marketing"
~type_genre:"Article in journal"
~type_genre:"Glossary included"
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Search: subject_exact:"Consumer Behaviour"
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Internet marketing
Consumer behaviour
25
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25
Brand image
14
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14
Beziehungsmarketing
12
Brand management
12
Markenführung
12
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12
Dienstleistungsqualität
10
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9
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8
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7
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7
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5
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5
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3
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3
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3
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3
Advergames
2
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2
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2
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2
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Sreejesh, S.
Filieri, Raffaele
13
Dwivedi, Yogesh Kumar
11
Ko, Eunju
11
Law, Chun Hung Roberts
11
Rita, Paulo
10
Akram, Umair
9
Ghose, Anindya
9
Hollebeek, Linda D.
9
Pauwels, Koen
9
Reijmersdal, Eva A. van
9
Kannan, P. K.
8
Okumus, Fevzi
8
Urban, Glen L.
8
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8
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7
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7
Dens, Nathalie
7
Grewal, Dhruv
7
Hauser, John R.
7
Liberali, Guilherme
7
Loureiro, Sandra Maria Correia
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Pelsmacker, Patrick de
7
Phua, Joe
7
Rahman, Zillur
7
Vashisht, Devika
7
Wilbur, Kenneth C.
7
Abbasi, Amir Zaib
6
Ahuja, Vandana
6
Arora, Taanika
6
Balakrishnan, Janarthanan
6
Bigné Alcañiz, J. Enrique
6
Bilgihan, Anil
6
Braun, Michael
6
Chen, Huan
6
Flavián Blanco, Carlos
6
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6
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European journal of marketing
1
International journal of internet marketing and advertising : IJIMA
1
International journal of manpower
1
Journal of Indian business research
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
8
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1
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
2
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
3
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
4
Can online service recovery interventions benignly alter customers' negative review evaluations? : evidence from the hotel industry
Sreejesh, S.
;
Anusree, M. R.
;
Ponnam, Abhilash
- In:
Journal of hospitality marketing & management
28
(
2019
)
6
,
pp. 711-742
Persistent link: https://www.econbiz.de/10012176682
Saved in:
5
Effect of information quality of employment website on attitude toward the website : a moderated mediation study
Priyadarshini, Chetna
;
Sreejesh, S.
;
Anusree, M. R.
- In:
International journal of manpower
38
(
2017
)
5
,
pp. 729-745
Persistent link: https://www.econbiz.de/10011774236
Saved in:
6
The effect of nature of online advergames on gamers' ad-persuasion : moderating roles of game-involvement and need for cognition
Vashisht, Devika
;
Sreejesh, S.
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 171-185
Persistent link: https://www.econbiz.de/10011665138
Saved in:
7
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
8
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
Saved in:
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