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~person:"Stafford, Marla Royne"
~person:"Van de Sompel, Dieneke"
~subject:"Kinder"
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Search: subject_exact:"Segmentierung von Konsumenten"
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Advertising
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Werbung
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Stafford, Marla Royne
Van de Sompel, Dieneke
Bakir, Aysen
8
Hudders, Liselot
8
Buijzen, Moniek
7
Rozendaal, Esther
6
Reijmersdal, Eva A. van
5
Cauberghe, Veroline
4
De Jans, Steffi
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Pelsmacker, Patrick de
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Singh, Raghbir
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An, Soontae
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Carlson, Les
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Nelson, Michelle R.
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Nicolini, Valentina
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Oates, Caroline
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Rundle-Thiele, Sharyn
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Terlutter, Ralf
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Vanwesenbeeck, Ini
3
Ahluwalia, Amardeep Kaur
2
Ali, Mazhar
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Anjum, Munazzah Mehak
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Auty, Susan
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Baxter, Stacey
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Baxter, Stacey M.
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Cauberghe, Verolien
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Delen, M.
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Deli-Gray, Zsuzsa
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Dens, Nathalie
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Effertz, Tobias
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Evans, Nathaniel J.
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International journal of advertising : the review of marketing communications
2
International journal of consumer studies
2
Health marketing quarterly
1
Journal of advertising
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
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ECONIS (ZBW)
7
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1
Children's hobbies as persuasive strategies : the role of literacy training in children's responses to personalized ads
Desimpelaere, Laurien
;
Hudders, Liselot
;
Van de Sompel, …
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014575204
Saved in:
2
The power of advertising in society : does advertising help or hinder consumer well-being? : editorial
Stafford, Marla Royne
;
Pounders, Kathrynn
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 487-490
Persistent link: https://www.econbiz.de/10012586674
Saved in:
3
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
4
Milk, juice, or cola? : exploring the effect of product placement on children’s attitudes and behavior
Stafford, Marla Royne
;
Kowalczyk, Christine M.
;
Levy, Marian
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011706894
Saved in:
5
The influence of source attractiveness on self-perception and advertising effectiveness for 6- to 7-year-old children
Van de Sompel, Dieneke
;
Vermeir, Iris
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 575-582
Persistent link: https://www.econbiz.de/10011620070
Saved in:
6
Exploring the influence of mothers' attitudes toward advertising on children's consumption of screen media
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 610-617
Persistent link: https://www.econbiz.de/10011620143
Saved in:
7
Assessing the what is beautiful is good stereotype and the influence of moderately attractive and less attractive advertising models on self-perception, ad attitudes, and purchase...
Vermeir, Iris
;
Van de Sompel, Dieneke
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 205-233
Persistent link: https://www.econbiz.de/10010479072
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