//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Steffes, Erin"
~source:"econis"
~subject:"Loyalty program"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Steffes, Erin"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Loyalty program
Consumer behaviour
4
Credit card
4
Konsumentenverhalten
4
Kreditkarte
4
Beziehungsmarketing
2
Credit cards
2
Interest rate
2
Relationship marketing
2
Segmentation
2
Teaser rates
2
Zins
2
CBPS
1
Credit card industry
1
Credit card profitability
1
Customer behavior
1
Customer profitability
1
Customer relationship management
1
Delinquency risk
1
Finite mixture model
1
Indebtedness
1
Kreditkartengesellschaft
1
Kundenbindungsprogramm
1
Latent class
1
Market segmentation
1
Marktsegmentierung
1
Matching
1
Private Verschuldung
1
Private debt
1
Profitability
1
Promotional offers
1
Promotional rates
1
Propensity to save
1
Rentabilität
1
Sparquote
1
USA
1
United States
1
career development
1
corporate partners
1
role-play
1
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Steffes, Erin
Murthi, B. P. S.
3
Steffes, Erin M.
2
Bakhtiari, Ali
1
Rao, Ram C.
1
Rasheed, Abdul M. A.
1
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Source
All
ECONIS (ZBW)
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Evaluating the effect of affinity card programs on customer profitability using propensity score matching
Bakhtiari, Ali
;
Murthi, B. P. S.
;
Steffes, Erin
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 83-97
Persistent link: https://www.econbiz.de/10009758381
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->