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~person:"Steiner, Michael"
~person:"Wilken, Robert"
~subject:"Conjoint Measurement"
~subject:"Messung"
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Conjoint Measurement
Messung
Conjoint analysis
17
Conjoint-Analyse
17
Measurement
9
Theorie
9
Theory
9
Consumer behaviour
8
Konsumentenverhalten
8
Präferenztheorie
6
Theory of preferences
6
Comparison
4
Market research
4
Marktforschung
4
Vergleich
4
AHP approach
3
AHP-Verfahren
3
Anzeige
2
Cluster-Analyse
2
Norwegen
2
Nutzenfunktion
2
Werbewirkung
2
Willingness to pay
2
Zahlungsbereitschaft
2
Zahlungsbereitschaftsanalyse
2
Advertising effects
1
Attribute Set
1
Betriebswirtschaftsstudium
1
Confectionery
1
Conjoint Analysis
1
Deutsche
1
Deutschland
1
Differenzierung
1
Discrete Choice
1
Discrete choice
1
Diskrete Entscheidung
1
Economics department
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Estimation
1
Europa
1
Europe
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Book / Working Paper
10
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3
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Arbeitspapier
7
Graue Literatur
7
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7
Working Paper
7
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3
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1
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English
9
German
4
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Steiner, Michael
Wilken, Robert
Gustafsson, Anders
9
Huber, Frank
9
Helm, Roland
8
Baier, Daniel
7
Brusch, Michael
7
Herrmann, Andreas
7
Sattler, Henrik
7
Bauer, Hans H.
6
Fischer, Jürgen
5
Hensel-Börner, Susanne
4
Hillig, Thomas
4
Otter, Thomas
4
Teichert, Thorsten
4
Tscheulin, Dieter K.
4
Brzoska, Lars
3
Chitturi, Pallavi
3
Franken, Birgit
3
Grunberg, Bastian
3
Hahn, Christian
3
Hartmann, Adriane
3
Henrichsmeier, Stefan
3
Homberg, Federico
3
Höfer, Björn
3
Melles, Torsten
3
Nitschke, Thomas
3
Pelz, Joachim R.
3
Poggenpohl, Marcus
3
Raghavarao, Damaraju
3
Schellhase, Ralf
3
Sichtmann, Christina
3
Szelig, Antonia
3
Wiley, James B.
3
Zenner, Silvia
3
Aust, Eberhard
2
Backhaus, Klaus
2
Baisch, Monika
2
Barone, Rocco
2
Beck, Alexandra
2
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ESCP-EAP working paper
4
Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
2
Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
2
Marketing : ZFP ; journal of research and management
2
British journal of management : BJM
1
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
1
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ECONIS (ZBW)
11
USB Cologne (EcoSocSci)
2
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1
A user's guide to the galaxy of conjoint analysis and compositional preference measurement
Steiner, Michael
;
Meißner, Martin
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
2
,
pp. 3-25
Persistent link: https://www.econbiz.de/10011873924
Saved in:
2
Preference management and unacceptable attribute levels
Steiner, Michael
;
Helm, Roland
;
Szelig, Antonia
-
2011
Persistent link: https://www.econbiz.de/10009157648
Saved in:
3
Standardisierung von Werbung in Printanzeigen : der Vergleich von Studenten und Nicht-Studenten am Beispiel von Norwegen
Wilken, Robert
;
Krol, Lena
-
2008
Persistent link: https://www.econbiz.de/10003787220
Saved in:
4
Estimating willingness to pay with different utility functions : a comparison of individual and cluster solutions
Wilken, Robert
-
2007
Persistent link: https://www.econbiz.de/10013433063
Saved in:
5
Identifying unacceptable attribute levels in preference measurement : assessing the methodological differences between and relative performance of common methods
Steiner, Michael
;
Helm, Roland
;
Szelig, Antonia
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10009554427
Saved in:
6
Estimating willingness-to-pay with choice-based conjoint analysis : can consumer characteristics explain variations in accuracy?
Sichtmann, Christina
;
Wilken, Robert
;
Diamantopoulos, …
- In:
British journal of management : BJM
22
(
2011
)
4
,
pp. 628-645
Persistent link: https://www.econbiz.de/10009511987
Saved in:
7
Identification of unacceptable attribute levels for preference measurement : an empirical comparison of different methods
Helm, Roland
;
Huber, Frank
;
Sattler, Henrik
;
Steiner, …
-
2008
Persistent link: https://www.econbiz.de/10003716931
Saved in:
8
Präferenzmessung : methodengestützte Entwicklung zielgruppenspezifischer Produktinnovationen
Helm, Roland
;
Steiner, Michael
-
2008
Persistent link: https://www.econbiz.de/10003476502
Saved in:
9
Standardisierung von Werbung in Printanzeigen : der Vergleich von Studenten und Nicht-Studenten am Beispiel von Norwegen
Wilken, Robert
;
Krol, Lena
-
2008
Persistent link: https://www.econbiz.de/10004926586
Saved in:
10
EVAS - a new method for the customer-oriented selection of an Evoked-Set based Attribute-Set for preference measurement
Steiner, Michael
;
Helm, Roland
-
2007
Persistent link: https://www.econbiz.de/10003507838
Saved in:
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