//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Stepanchuk, Tanja"
~person:"Wirtz, Bernd W."
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online-Targeting"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Internet marketing
23
Online-Marketing
23
Structural equation model
9
Strukturgleichungsmodell
9
E-commerce
8
Electronic Commerce
8
Social Web
8
Social web
8
E-procurement
5
Elektronische Beschaffung
5
Search engine
5
Strategic management
5
Strategisches Management
5
Suchmaschine
5
Business model
4
Geschäftsmodell
4
Online retailing
4
Online-Handel
4
Structural equation modeling
4
social media
4
Beziehungsmarketing
3
Consumer behaviour
3
Facebook
3
Innovation adoption
3
Innovationsakzeptanz
3
Konsumentenverhalten
3
Preismanagement
3
Pricing strategy
3
Relationship marketing
3
structural equation modelling
3
Advertising effects
2
Advertising industry
2
Erfolgsfaktor
2
Fee (Remuneration)
2
Honorar
2
Profitability
2
Purchase intention
2
Rentabilität
2
Simulation
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Stepanchuk, Tanja
Wirtz, Bernd W.
Jerath, Kinshuk
12
Wilbur, Kenneth C.
12
Bonatti, Alessandro
10
Sayedi, Amin
10
Tucker, Catherine E.
10
Bergemann, Dirk
9
Pelsmacker, Patrick de
9
Sahni, Navdeep S.
9
Yang, Yanwu
9
Dwivedi, Yogesh Kumar
8
Hudders, Liselot
8
Katona, Zsolt
8
Lewis, Randall A.
8
Narayanan, Sridhar
8
Fogel, Joshua
7
Ghose, Anindya
7
Johnson, Garrett A.
7
Voorveld, Hilde
7
Bellman, Steven
6
Calvano, Emilio
6
Cho, Chang-Hoan
6
Choi, Yung Kyun
6
Gordon, Brett R.
6
Kumar, Subodha
6
Rozendaal, Esther
6
Shin, Woochoel
6
Alleman, James H.
5
Arora, Taanika
5
Athey, Susan
5
Balseiro, Santiago R.
5
Campbell, Colin L.
5
Chintagunta, Pradeep K.
5
Dens, Nathalie
5
Fesenmaier, Daniel R.
5
Fridgeirsdottir, Kristin
5
Goldfarb, Avi
5
Kim, Jooyoung
5
King, Karen Whitehill
5
Long, Fei
5
Lu, Shijie
5
more ...
less ...
Published in...
All
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
2
Social networks : usage intensity and effects on personalized advertising
Wirtz, Bernd W.
;
Göttel, Vincent
;
Daiser, Peter
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10011669615
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->