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~person:"Stephen, Andrew T."
~subject:"Mobile Business"
~subject:"Mobile communications"
~subject:"Virales Marketing"
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Stephen, Andrew T.
Bauer, Hans H.
9
Shankar, Venkatesh
6
Karjaluoto, Heikki
5
Luo, Xueming
5
Neumann, Marcus M.
5
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Bart, Yakov
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Leppäniemi, Matti
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Zubcsek, Peter Pal
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Arnita, Devi
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Florido-Benítez, Lázaro
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
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In mobile we trust : the effects of mobile versus nonmobile reviews on consumer purchase intentions
Grewal, Lauren
;
Stephen, Andrew T.
- In:
Journal of marketing research
56
(
2019
)
5
,
pp. 791-808
Persistent link: https://www.econbiz.de/10012177648
Saved in:
2
Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 270-285
Persistent link: https://www.econbiz.de/10010380962
Saved in:
3
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
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