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~person:"Tarasi, Crina O."
~subject:"Customer value"
~subject:"Investitionsgütermarketing"
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Customer value
Investitionsgütermarketing
B-to-B-Marketing
5
Business-to-business marketing
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Kundenwert
4
Market segmentation
4
Marktsegmentierung
4
Portfolio selection
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Portfolio-Management
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Tarasi, Crina O.
Kleinaltenkamp, Michael
24
Backhaus, Klaus
14
Plinke, Wulff
8
Keränen, Joona
7
Godefroid, Peter
6
Pförtsch, Waldemar A.
5
Voeth, Markus
5
Bolton, Ruth N.
4
Eggert, Andreas
4
Geiger, Ingmar
4
Hinterhuber, Andreas
4
Hutt, Michael D.
4
Kumar, V.
4
Saab, Samy
4
Terho, Harri
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Ulaga, Wolfgang
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Walker, Beth A.
4
Anderson, James C.
3
Belz, Christian
3
Kleikamp, Christian
3
Lilien, Gary L.
3
Liozu, Stephan
3
Mühlfeld, Katrin Susanne
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Russo, Ivan
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Aarikka-Stenroos, Leena
2
Ammann, Paul
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Billett, Matthew T.
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Burton, Jamie
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Büschken, Joachim
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Cabiddu, Francesca
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Chatterjee, Sharmila C.
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Cobelli, Nicola
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Confente, Ilenia
2
Cova, Bernard
2
Elgeti, Laura
2
Festge, Fabian
2
Frow, Pennie
2
Giglierano, Joseph J.
2
Gligor, David M.
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Journal of marketing
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ECONIS (ZBW)
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Balancing risk and return in a customer portfolio
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
Saved in:
2
A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
Saved in:
3
"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 23-26
Persistent link: https://www.econbiz.de/10009266646
Saved in:
4
"Balancing risk and return in a customer portfolio" : a comment
Billett, Matthew T.
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 21-23
Persistent link: https://www.econbiz.de/10009266654
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