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~person:"Tarkiainen, Anssi"
~subject:"Bewertung"
~subject:"Beziehungsmarketing"
~subject:"Deutschland"
~subject:"E-Business"
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Bewertung
Beziehungsmarketing
Deutschland
E-Business
Relationship marketing
3
Website
3
Brand management
2
E-commerce
2
Electronic Commerce
2
Finland
2
Finnland
2
Markenführung
2
Double Jeopardy
1
Internet
1
Internet marketing
1
Loyalty
1
Magazine
1
Magazine publishing
1
Media
1
Online-Marketing
1
Social Web
1
Social web
1
Viral marketing
1
Virales Marketing
1
Websites
1
Zeitschrift
1
Zeitschriftenverlag
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Tarkiainen, Anssi
Kaiser, Ulrich
15
Bauer, Hans H.
5
Ellonen, Hanna-Kaisa
5
Perng, Chyuan
5
Peters, Anja
5
Bilgihan, Anil
4
Chiou, Wen-chih
4
Kinne, Jan
4
Law, Chun Hung Roberts
4
Lin, Chin-chao
4
Nusair, Khaldoon
4
Okumus, Fevzi
4
Carlson, Jamie
3
Chawla, Deepak
3
Chmielarz, Witold
3
Jeong, Miyoung
3
Keßler, Esther
3
Kuivalainen, Olli
3
Laroche, Michel
3
Law, Rob
3
Lee, Su-fang
3
Lenz, David
3
Licht, Georg
3
Mazaheri, Ebrahim
3
Meyer-Lucht, Robin
3
Pandey, Shweta
3
Rabsch, Stefan
3
Schmidt, Ralph
3
Seitz, Katharina
3
Shobeiri, Saeed
3
Ullrich, Sebastian
3
Aggarwal, Aanchal
2
Agrebi, Meriem
2
Andreopoulou, Zacharoula
2
Anshu, Kumari
2
Avgeri, Marina
2
Axenbeck, Janna
2
Bambauer, Silke
2
Barreda, Albert
2
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International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of internet marketing and advertising : IJIMA
1
JMM : the international journal on media management
1
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ECONIS (ZBW)
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1
Creating loyalty towards magazine websites : insights from the double jeopardy phenomenon
Tarkiainen, Anssi
;
Ellonen, Hanna-Kaisa
;
Ots, Mart
; …
- In:
International journal of e-business research : an …
10
(
2014
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10010402600
Saved in:
2
The effect of website usage and virtual community participation on brand relationships
Ellonen, Hanna-Kaisa
;
Tarkiainen, Anssi
;
Kuivalainen, Olli
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10003938238
Saved in:
3
The effect of magazine
Web
site
usage on print magazine loyalty
Ellonen, Hanna-Kaisa
;
Tarkiainen, Anssi
;
Kuivalainen, Olli
- In:
JMM : the international journal on media management
12
(
2010
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10008653937
Saved in:
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