Creating loyalty towards magazine websites : insights from the double jeopardy phenomenon
Anssi Tarkiainen; Hanna-Kaisa Ellonen; Mart Ots; Lara Stocchi
| Year of publication: |
2014
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|---|---|
| Authors: | Tarkiainen, Anssi ; Ellonen, Hanna-Kaisa ; Ots, Mart ; Stocchi, Lara |
| Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 10.2014, 1, p. 1-14
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| Subject: | Double Jeopardy | Internet | Loyalty | Media | Websites | Website | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010402600