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~person:"Thompson, Frauke Mattison"
~subject:"cultural values"
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cultural values
Consumer behaviour
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Cultural identity
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Kulturelle Identität
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Beziehungsmarketing
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clicking
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cultural tightness/looseness
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digital business
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digital consumer engagement
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individualism/collectivism
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loyalty programs
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Thompson, Frauke Mattison
Mariani, Fabio
3
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3
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Askary, Saeed
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ALEXANDRU, CATANA GHEORGHE
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ANDRONICEANU, Armenia
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Al-Abdullah, Riyadh
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Journal of international marketing
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ECONIS (ZBW)
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Digital consumer engagement : national cultural differences and cultural tightness
Thompson, Frauke Mattison
;
Brouthers, Keith D.
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 22-44
Persistent link: https://www.econbiz.de/10012660725
Saved in:
2
Loyalty programs in emerging and developed markets : the impact of cultural values on loyalty program choice
Thompson, Frauke Mattison
;
Chmura, Thorsten
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 87-103
Persistent link: https://www.econbiz.de/10011341896
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