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~person:"Trail, Galen T."
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Trail, Galen T.
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International journal of sports marketing & sponsorship
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Journal of sport management : the official journal of the North American Society of Sport Management
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An analysis of multiple spectator consumption behaviors, identification, and future behavioral intentions within the context of a new college football program
Shapiro, Stephen L.
;
Ridinger, Lynn L.
;
Trail, Galen T.
- In:
Journal of sport management : the official journal of …
27
(
2013
)
2
,
pp. 130-145
Persistent link: https://www.econbiz.de/10009737310
Saved in:
2
Factors influencing spectator sports consumption : NCAA women's college basketball
Trail, Galen T.
;
Kim, Yu Kyoum
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
1
,
pp. 60-82
Persistent link: https://www.econbiz.de/10009508900
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