Tumasjan, Andranik; Strobel, Maria; Welpe, Isabell M. - 2012
-ups can use for their employer branding. We identify the unique job attributes distinguishing entrepreneurial firms from large … forward the concept of entrepreneurial employer branding, by examining entrepreneurial firms’ unique and attractive job … attributes, and by discussing how start-ups can make use of these attributes in their recruiting and employer branding activities …