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~person:"Ulaga, Wolfgang"
~person:"Vargo, Stephen L."
~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Marketing theory
37
Marketingtheorie
36
Service-Dominant Logic
25
Service-dominant logic
25
Betriebliche Wertschöpfung
10
Dienstleistungsmarketing
10
Services marketing
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Value creation
10
Beziehungsmarketing
8
Dienstleistung
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Relationship marketing
8
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7
Institutional economics
5
Institutionenökonomik
5
Institutions
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Lieferantenmanagement
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Product
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Produkt
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Supplier relationship management
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Theory
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Business-to-business marketing
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Marketing
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Theory of value
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Werttheorie
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Bundling strategy
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Criticism
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Ecosystems
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History of economic thought
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Kritik
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Leistungsbündel
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Theorie
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service-dominant logic
3
Ökonomische Ideengeschichte
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Customer integration
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Ulaga, Wolfgang
Vargo, Stephen L.
LaPlaca, Peter J.
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Claßen, Matthias
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Lilien, Gary L.
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Jacob, Frank
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Lusch, Robert F.
2
Matthyssens, Paul
2
Mitrega, Maciej
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Paliwoda, Stanley J.
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Rollins, Minna
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Tzempelikos, Nektarios
2
Voeth, Markus
2
Ahlert, Dieter
1
Ahonen, Toni
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Marketing-mix strategies - product strategy and promotion strategy
1
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ECONIS (ZBW)
4
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Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
2
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
Saved in:
3
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
Saved in:
4
From goods to service(s) : divergences and convergences of logics
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 254-259
Persistent link: https://www.econbiz.de/10003713057
Saved in:
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