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~person:"Ulaga, Wolfgang"
~subject:"Supplier relationship management"
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Supplier relationship management
Marketing management
5
Marketingmanagement
5
B-to-B-Marketing
4
Business-to-business marketing
4
Customer value
3
Kundenwert
3
Lieferantenmanagement
3
Beziehungsmarketing
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Relationship marketing
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Salespeople
2
Selling
2
Value-based selling
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Verkauf
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Verkaufspersonal
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Außendienst
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B2B marketing
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B2B services
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Betriebliche Wertschöpfung
1
Bundling strategy
1
Business services
1
Customer orientation
1
Customer service
1
Customer solutions
1
Differentiation
1
Field sales force
1
Firm performance
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Kundenservice
1
Leistungsbündel
1
MOA framework
1
Multilevel modeling
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Multilevel path modeling
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Return on sales
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Sales
1
Sales strategy
1
Strategic management
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Strategisches Management
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Strategy implementation
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Unternehmensdienstleistung
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Ulaga, Wolfgang
Bruhn, Manfred
12
Homburg, Christian
12
Kleinaltenkamp, Michael
8
Bauer, Hans H.
5
Di Benedetto, C. Anthony
4
Plinke, Wulff
4
Valla, Jean-Paul
4
Cartwright, Severina
3
Guo, Chiquan
3
Hollensen, Svend
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Jacob, Frank
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Koppelmann, Udo
3
Lindgreen, Adam
3
O'Cass, Aron
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Pepels, Werner
3
Ratten, Vanessa
3
Tanner, John F.
3
Terho, Harri
3
Tikkanen, Henrikki
3
Wang, Yong Jian
3
Aggarwal, Himanshu
2
Andersen, Poul Houman
2
Anees-ur-Rehman, Muhammad
2
Aspara, Jaakko
2
Backhaus, Klaus
2
Baumgarth, Carsten
2
Blankson, Charles
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Chen, Jing
2
Chung, Jae-eun
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Cova, Bernard
2
Davies, Iain A.
2
Dibb, Sally
2
Donaldson, Bill
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Dwyer, F. R.
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Dwyer, F. Robert
2
Eggert, Andreas
2
Ergenzinger, Rudolf
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Fließ, Sabine
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Freiling, Jörg
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
3
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Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
2
When and why do customer solutions pay off in business markets?
Worm, Stefan
;
Bharadwaj, Sundar G.
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10011737459
Saved in:
3
Managing customer share in key supplier relationships
Eggert, Andreas
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1346-1355
Persistent link: https://www.econbiz.de/10008807117
Saved in:
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