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~person:"Varan, Duane"
~source:"econis"
~subject:"Internet marketing"
~subject:"United States"
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Internet marketing
United States
Fernsehwerbung
14
Television advertising
14
Advertising effects
9
Werbewirkung
9
Advertising
5
Consumer behaviour
4
Konsumentenverhalten
4
Media usage
4
Mediennutzung
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Online-Marketing
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Biometrie
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Interactive media
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Interaktive Medien
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Brand management
1
Cause-related advertising
1
Digital media
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Digitale Dienste
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Digitale Medien
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Dynamic human-centric communication systems theory
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Effectiveness
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Emotion
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Empirical method
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Empirische Methode
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Eye-tracking
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Varan, Duane
Wilbur, Kenneth C.
10
Bellman, Steven
7
Bakir, Aysen
6
Coffey, Amy Jo
4
Grossman, Michael
4
Guitart, Ivan A.
4
Angelucci, Charles
3
Chesnes, Matthew
3
Dänzler, Stefanie
3
Jeong, Yongick
3
Jin, Ginger Zhe
3
Joo, Mingyu
3
Rashad, Inas
3
Rask, Amy
3
Stipp, Horst
3
Wada, Roy
3
Wooley, Brooke
3
Beal, Virginia
2
Bijmolt, Tammo H. A.
2
Birnbaum, Daniel
2
Blackford, Benjamin J.
2
Cagé, Julia
2
Carlson, Les
2
Chatterjee, Prabirendra
2
Chou, Shin-yi
2
Fossen, Beth L.
2
Gentry, James W.
2
Gentzkow, Matthew Aaron
2
Gulas, Charles S.
2
Harrison, Robert L.
2
Hartmann, Wesley R.
2
Hervet, Guillaume
2
Hudders, Liselot
2
Kalliny, Morris
2
Kent, Robert J.
2
Klapper, Daniel
2
Kwak, Hyokjin
2
Lee, Wei-Na
2
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Journal of marketing communications
3
European journal of marketing
1
Journal of advertising research
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
3
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
4
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
5
Limited-interruption advertising in digital-video content
Brechman, Jean
;
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 289-298
Persistent link: https://www.econbiz.de/10011595681
Saved in:
6
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
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